From The Fictorian Era:
Joshua Essoe: It used to be that producing a book a year was sufficient, even productive, but now it seems if you’re not getting at least two or three books out there every year to feed the cavernous maw of impatient e-readers, you’re too slow and the tide will just pass you by. What do you think of the difference between e-books and traditional publishing?
Brandon Sanderson: Authors are doing some interesting things in e-books. One thing you’re noticing is that in e-books—probably for pricing reasons—the books are growing shorter and coming out faster. It’s moving closer to a much older model, where you would release serialized editions of books that were more like episodes rather than an entire novel. Some of the market is going that way. I think it’s just a different model; I don’t necessarily think it’s going to be the only model. It’s just a new and interesting thing that e-books are doing.
JE: Is there a pressure that has developed from traditional publishers for their authors to be pushed towards more production? When should an author consider self-publishing instead of trying to land a book deal in NY? Should one self-publish while trying to land that book deal and use potential sales numbers as part of the pitch?
BS: I don’t feel that there has been any push from New York to publish books at any different speed at all. In fact, one of the main reasons to publish with New York as opposed to self-publishing is if you are an author who doesn’t write at least one book a year. If we’re to take The Way of Kings as an example, there’s no way that I’m going to be producing 400,000-word epic fantasies as fast as a lot of the self-published writers can put out books. There’s no way that anyone could have made that book at that speed. It’s a book that takes a year, maybe eighteen months to write. So for long epic fantasies, New York certainly has some things going for it.
One of the reasons that it’s really good to publish fast and short when you’re doing self-publishing is that you don’t have any sort of marketing push behind you. You don’t have bookstore shelf presence, which is one of the major forms of marketing—people seeing your book there on the shelves. Word of mouth is always the most important thing, but it becomes even more important for the self-published writer. Publishing quickly and getting a lot of books out helps to get your name in more places in the market and helps to push some of that momentum through. That seems to be the key way to make it as a self-published writer.
When would I self-publish versus New York-publish? I would not abandon either model. Self-publishing has proved itself so viable recently that if I were a new writer, I would be looking at doing both at the same time. Maybe taking the longer, more epic-style books to New York and doing the faster-paced, more thriller-style books online, and seeing what works best.
Link to the rest at The Fictorian Era and thanks to Lynn for the tip.