From author Joanna Penn:
The publishing landscape continues to change but what doesn’t change is the author’s need to write and connect with readers.
We all need to be responsible for our own careers and sometimes that means getting together for a mutually beneficial goal. Here are 7 benefits of being part an author collective from Triskele Books, an collective made up of six writers.
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A collective provides the best of both worlds: a sense of unity, but at the same time, freedom. We each retain the rights to our own work and make our own decisions regarding the practicalities of getting the book out there; ebook or paperback, exclusivity or variety, and marketing choices. And each author retains her own profits. The collective helps the writer realise the dream but doesn’t dictate choices. We write historical fiction, crime, literary fiction, so it’s obvious one size will not fit all.
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(4) Twelve-eye principle
Six people proof-reading and offering blurb advice could be confusing and counter-productive, but we maintained the original idea – what is the writer trying to achieve and how can we help her get there? All marketing material is checked and approved by everyone, which may slow the process a little, but ensures we are all happy with the way we are presented.
Link to the rest at The Creative Penn