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Analogies, metaphors and your problem

8 August 2012

From Seth Godin:

Innovation is often the act of taking something that worked over there and using it over here.

Your problem, whatever it might be, probably has a solution somewhere in the world.

. . . .

“Oh, that’s a fine example of how a company in the hockey stick industry grew, but we make lacrosse sticks. Do you have any case studies of how a lacrosse stick company has succeeded?”

If you’re waiting for a proven case study, directly on point, you’re going to wait too long.

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Seth Godin