From Seth Godin:
Innovation is often the act of taking something that worked over there and using it over here.
Your problem, whatever it might be, probably has a solution somewhere in the world.
. . . .
“Oh, that’s a fine example of how a company in the hockey stick industry grew, but we make lacrosse sticks. Do you have any case studies of how a lacrosse stick company has succeeded?”
If you’re waiting for a proven case study, directly on point, you’re going to wait too long.
Link to the rest at Seth Godin