From romance author Katherine Lowry Logan:
The recently-published Taleist Survey of self-published writers gives a fascinating insight into the brave new world of self-publishing.
. . . .
So what are the factors that make the difference between the Top Earners (the respondents who said they could live off their royalties) and the others?
1. Two-thirds of the Top Earners are women, so success in self-publishing is definitely not gender neutral.
2. The average Top Earner spent 69% more time writing than the average author outside of the Top Earners group. They write on average a third more words than their non-Top Earning counterparts, but they also spend an average of 24% more time on those words.
. . . .
7. The Top Earners group spent more time writing than they did marketing, and those in the group who spent the least time marketing were making the most money. Out of all respondents, those who spent the most time marketing earned the least.
Link to the rest at Katherine Lowry Logan