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The phoney war is now over, digital is here

31 October 2012

From FutureBook:

The Penguin Random House story suggests that the phoney war is now over, digital is here, it is driving our thoughts and strategies, and will come to dominate this content led business as it has other content sectors.

The next 12 months are likely to be among the most tumultuous this sector has ever witnessed. Barnes & Noble, Microsoft, Apple, Kobo and Google need to find a way to break Amazon’s e-book market share, while the growth in tablet devices indicates that publishers are going to have to redouble their efforts to make both immersive reading and non-immersive reading attractive for those billions of users who do not have e-ink readers, but who will want to interact with content that used to come in books on their tablet devices.

. . . .

[T]raditional players in whatever area of the book business they operate without a digital play are going to feel increasingly worried. The figure for the bit of the book business that will remain forever analogue is getting slimmer.

Link to the rest at FutureBook

Amazon, Big Publishing, Disruptive Innovation, Ebooks

2 Comments to “The phoney war is now over, digital is here”

  1. “immersive reading”

    P.G.

    I had been looking forward to this for some time, since it was first hinted at in a gnomic email from Audible about 18 months ago.

    A bit like sub titles draw you further into a movie.

    I’ve purchased around ten Audible titles to go along with the discounted ebook and thus far, I don’t have the hang of it. It doesn’t seem to make much difference.

    Is it working well for anyone?

    brendan

  2. Yes. This is a phoney war, digital won when digital was invented. The next 12 months will be fascinating.

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