One might think that boredom doesn’t create creativity and success in the business world, but contrary to belief, it does. According to Baroness Greenfield, an eminent neuroscientist at Oxford University, “Boredom encourages creativity. Children’s bedrooms littered with bears receiving emergency treatment or dolls circumnavigating the turbulent ‘carpet seas’ are everyday evidence of how boredom fires the imagination.”
The same sort of inspiration is created in the business world vis-à-vis boredom. This is all related to a phenomenon that’s been identified by Edward de Bono, the legendary creative thinker. He calls it the “creative pause.”
In de Bono’s book, Serious Creativity, he asserts that even when things are going along, well, swimmingly, “some of the best results come when people stop to think about things that no one else has stopped to think about.” Most people are unaware of what creative pauses are. They are happening wherever people are solving problems. They occur among CEOs, design directors, small-business entrepreneurs, and commonplace jobs. The creative pause allows the space for your mind to drift, to imagine and to shift, opening it up to new ways of seeing.
However, the “creative pause” might soon become a thing of the past. Boredom forces you to ponder and extrapolate on ideas plain and simple. But, boredom is at the tipping point to becoming extinct because of technology. We are always interacting or playing with a piece of technology in our down time where we would be “bored” normally. This negates our creativity and the ideation processes that would naturally occur.
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