How do I get my book in front of the right readers? How do I help readers discover my books? How do I stand out from the hundreds of thousands of other book titles competing for attention?
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Why is discovery increasingly a problem? There are two major reasons:
1. There are more books being published now than ever before. According to Bowker, there were more than 350,000 titles published in 2011. This is up significantly from previous years, and the growth is largely because of the exploding popularity of self-publishing; self-published books account for 150,000-200,000 of those books. To give you some sense of the number of books available to readers today, there are about 5,000,000 titles that at least one person on Goodreads has shelved. If you’re a publisher or an author, that represents a lot of competition for your books.
2. The other big trend that’s making discovery a challenge is the shift from buying books in physical stores to buying books online. Online sales currently represent about 39% of all sales (Bowker), and the adoption of ebooks is fueling this shift. Online discovery, however, at least in an ecommerce setting, has yet to equal the serendipitous experience of wandering the aisles of a bookstore and happening upon a new book.
With 12 million members, Goodreads has unparalleled insight into how readers discover books. One of the best ways to see how our members find books is to track the interest in a specific title. For this presentation, we chose Slammed, by Colleen Hoover.
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The book didn’t get a lot of attention those first few months, which illustrates how tough it can be for a first-time author. But Hoover smartly took matters into her own hands, running a pair of Goodreads giveaways in late February and early March. These are free for authors/publishers to set up—the only cost is in mailing the book to the winners. It immediately got the book onto people’s shelves and generated a few reader reviews, which is vital for any new book.
Then, in late March, a few prominent bloggers in her genre wrote about the book, spreading the word to their many followers on Goodreads through their reviews. A few of them even liked it so much they ended up virtually handselling the book to specific readers: an author’s dream!
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Colleen Hoover herself said:
“I believe one of the best things about Goodreads is the interaction fans can have with their favorite authors. I’ve met so many great people through Goodreads who have helped me more than I could have ever imagined. Bloggers I met through Goodreads are always willing to promote any new announcements I have and to share teasers or character interviews. Without Goodreads, I wouldn’t have been able to connect with them on the level that I have, and I’m grateful for that.”
For Slammed, that initial buzz paid off in a big way. In late April, the Goodreads Recommendation Engine picked up the book. On average, a book needs to have several hundred ratings before it starts to be included by our algorithm. From that point forward, it became the dominant way that Goodreads members discovered the book. That’s the blue section you see in the graph.
Link to the rest at Goodreads