From Boomer Cafe:
A new genre is born, a pendant to Young Adult literature, with one difference: Baby Boomer novels address “coming of old age” issues just as Young Adult novels are concerned with just coming of age. The word “age,” or “aging,” used to scare marketers intent on targeting the young, but no more. With a huge and growing market of some 70 million boomers — technically, all those born between 1946 and 1964 — Hollywood was the first to notice the change in its audience. Recent Baby Boomer movies, such as RED, Hope Springs, or The Best Exotic Marigold Hotel, have all been smashing successes.
Yet most movies are based on books and perhaps, historically, the first book that led to a hugely successful movie, was Louis Begley’s About Schmidt in 2002. The movie was only loosely based on the novel, but Jack Nicholson’s star performance made it memorable. And it certainly opened the way to the new Baby Boomer genre.
Since then, many Baby Boomer novels have been produced without being categorized as such by publishing houses. Literary conferences still tend to focus on the classical genres (romance, thrillers, sci-fi etc.). If they happen to aim at an age group, then they talk about Young Adult literature. People in the industry appear not to fully realize that Young Adult has been around a long time and that its success is largely attributable to the boomers themselves. Some forty years ago, when the Young Adult craze started, boomers were just leaving their teens behind: it was the boomers, interested in their own transition to adulthood, who provided the natural market for Young Adult literature.
Link to the rest at Boomer Cafe