From The Editing Company:
“Nothing has ever shaken my editorial self as much as this comment did. It came from an influential editor from a successful publishing company who was telling me about what to look at when considering a book. The advice had little to do with the uniqueness of the work, the style, the quality; instead it was all trends, what was in season. And then I was told to consider the appeal of the authors themselves—including their appearance.
“Their appearance. I couldn’t believe anyone would say this. It seemed to bring a shallow dimension to the publishing world that I had naively assumed I was safe from—maybe I’d expect it in television or the movies, but not my books!
“This particular person’s approach may be an extreme example. Still, it reminds me that I can’t live in the publishing world and not come face-to-face with the marketing side of the business.”
Advertising-Promotion-Marketing, Agents, Big Publishing, Editing, The Business of Writing