by Elle Lothlorien
- Designing a kick-ass book cover for the Kindle Store is one of the most valuable marketing and discoverability opportunities your self-published book is likely to have.
- When designing an e-book cover, you MUST assume that every potential reader will see it first as a thumbnail on Amazon’s suggestive selling ribbon and not as a full-sized graphic.
Attracting readers to your book on the suggestive selling ribbon requires rethinking book cover design completely–so much so that it may even be upsetting, especially for authors who are or were at one time traditionally published. Indeed, hearing that cover features such as title art and the author’s name—features that are often critical for a book on a bookstore shelf—simply aren’t that important on a thumbnail and can be greatly reduced in size in most cases (I’ll discuss the exceptions to that rule in a moment) leads to much rending of garments and tearing of hair.
“What?” people shriek. “You’re saying my title isn’t important? You want me to make my title smaller? But how will anyone be able to read it?”
- No one can read the book title on a thumbnail image.
- No one can see the author’s name on a thumbnail image.
Read it all it’s worth it Digital Book World
Guest posted by Barbara Morgenroth