The Apple Dilemma: Marketshare or Margins
“Steve Jobs famously got Apple back on track by reducing the number of products Apple had down to a reasonable number in order to create product excellence.
“Focus, focus, focus.
“Excellence, excellence, excellence.
“That’s why it’s was a huge, huge deal when Apple finally — after Steve Jobs fought against it — launched the iPad Mini. The press and consumers went crazy for this product when Amazon had had the Kindle Fire out for 13 months and Google had had the Nexus 7 out for five. It was a big deal not because of the product itself, but because the app ecosystem was finally freed to embrace a new footprint.
“Steve was right about focus while simultaneously wrong about the smaller tablet footprint — long live cognitive dissonance and a tolerance for ambiguity!”
“This week someone handed me a BlackBerry 10. It’s basically as good as the iPhone 5, in fact some would argue the finish feels better in your hand.
“Anyone who has used the Microsoft Surface will tell you that while the Microsoft app store is far behind Apple’s, the interface and the hardware are as good or better.
“Finally, a bunch of dorky friends of mine have been praising the Samsung Galaxy Note 2, an absurdly large smartphone (or tiny version of the iPad mini). After lunch with David Eun of Samsung at CES I said screw it, I’ll buy that really dorky looking phone.
“Now I love it.
“When reaching for my iPad Mini, iPhone or Note, I most frequently reach for the Note.”
Read the rest here at: Launch
I actually love my Android. Julia