From PBS MediaShift:
Life is full of mysteries, and whether you’re working with a traditional publisher or you are an artisanal publisher (a.k.a., “self-publisher”), the potency of your marketing platform can determine your success.
There is no scenario under which thousands of social-media followers is not a good thing, so here are 10 social-media tips for authors of any kind.
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2. SEGMENT THE SERVICES
There are five social-media services to choose from. You need not use them all, but each serves a different purpose. I call this the five Ps of social media: Facebook is for people — people who you went to high school or college with and your family. Twitter is for perceptions — perceptions such as “I feel an earthquake and I’m in Chile.” Google+ is for passions — passions such as photography that you cannot share with your Facebook people. Pinterest is for pinning — pinning pictures with little interaction. LinkedIn is for pimping — as in making business connections or finding a job. You can use each of these to build a platform, but your relationships on them are apt to differ.
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Social-media sites are busy places, so people don’t notice all-text posts or posts with small pictures. Every post should include a picture that’s at least 400 to 500 pixels wide or an embedded video from YouTube or Vimeo. Eye candy counts in the constant contest for attention — if you’re old enough to remember, it’s like the difference between a Yellow Pages ad and a Yellow Pages listing. Check my posts on Google+ to see what I mean. (See image at right.)
Link to the rest at PBS MediaShift