From Forbes Blogs:
If you told a publishing company CEO a decade ago that ten years later a quarter of their revenue would be coming from digital content, they would have probably snorted up some San Pellegrino with lemon, laughing. If they took you seriously, they would have then commenced panicking (or, in the case of those with vision, planning).
Now that the ebook revolution is here and the initial shock has subsided, I have a piece of news that I’d like to deliver (publishing CEOs, put down your sparkling water):
The next wave of the ebook revolution is coming and it’s going to be led by kids. While just under a quarter of U.S. adults are reading ebooks, some 54% of kids are reading them — that’s more than double. This number comes from a brand new study Digital Book World conducted with PlayScience, a children’s digital research firm.
. . . .
– Kids e-read a lot: Of the 54% of kids who read ebooks, 85% of them read at least once a week
– Tablets rule: 22% of kids who read ebooks read most often on an iPad; 20% on a Kindle Fire; 14% on a Kindle e-reader
– Kids make the decisions: No. 1 way a parent chooses a new ebook for their child is that their child asks for it
Link to the rest at Forbes and thanks to Abel for the tip.