[Kobo] has announced a new reader that once again rethinks the standard 6-inch screen. With the Aura HD, Kobo is going big, extending things to 6.8 inches, putting it closer to tablet size. With that upgrade comes an impressive resolution: 1,440 x 1,080 (compared to the 1,024 x 768 on the Paperwhite and 1,024 by 758 on the Glo). It’s a product focused on hardcore readers. “We got 10,000 customers together across dozens of countries to ask them what we can do for them,” Kobo CEO Michael Serbinis explained. As such, it’s a limited edition offering, one not destined to replace the flagship Glo.
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The Aura HD is a new form factor for Kobo, a large-format reader with a high-res, 6.8-inch screen, but it’s a size the company has no intention of extending beyond the end of the year. Of course, if the device proves a runaway success, Kobo would certainly be amenable to rolling out a larger-screened device as a mainstream product. “If we hear from our customers that this is the best thing since sliced bread,” says Serbinis, “it’s going to be hard for us not to listen to that.” In the meantime, there’s a fair chance the added bulk and price will be enough to doom the product to the world of niche devices.
Link to the rest at Engadget
Passive Guy wonders why Kobo spent the money to create and launch a limited edition ereader. Perhaps the company had already sunk a bunch of cash into the device but then concluded that tablets were the wave of the future. It does feel awkward.