From author India Drummond on The Writer’s Guide to E-Publishing:
Funny thing happened when I went to Amazon last week to browse for something new to read. I noticed that there is a whole new mess of categories, subcategories, and what they’re calling “character categories” and even “theme categories”.
How exciting! It’s always good to have more specific and better categories. The question was how to get in them.These categories are not available via KDP. A fellow fantasy author told me she wrote to Amazon to ask them to put her books into the one of the new categories. They rather inexplicably told her that they couldn’t, that the books in the categories must be non-KDP books, because they didn’t show those choices in their control panel.
After some experimentation, I think I may have found the secret.
Here are the new categories for fantasy:
. . . .
One thing you may notice if you’re a fantasy author is that they’ve now dumped “contemporary” and “paranormal” together into one category called “Paranormal and Urban”. So if you used Contemporary Fantasy as a category before as well as Paranormal Fantasy, you’ll want to choose another.
. . . .
Here are the genre / character /theme categories:
Now, how do indie authors get into these categories if those choices aren’t shown in KDP?
. . . .
I did some experimenting with my keywords inside the KDP for Ordinary Angels. (They used to show up as ‘tags’, but as you’ve probably noticed, Amazon has stopped readers from being able to view and use tags on its main website.)
Here’s where I mean:
(The categories I chose for this book are Romance > Paranormal and Fantasy > Paranormal, which is why it shows up as Paranormal / Paranormal above.) I chose the first four tags aiming at those character lists, the next one as a generic search term, and the last two aiming at theMystery genre category.
A few days later, this shows up on the book’s page:
Link to a lot more at The Writer’s Guide to E-Publishing