From The Digital Reader:
When Overstock.com announced last week that they were going to beat Amazon’s book prices by 10% on all 360,000 titles carried by Overstock, it looked to be a classic first volley in a price war. Amazon returned fire a day later with their own sale on best sellers, and now Overstock is back with their next maneuver.
Overstock announced today that they were extending their sale. The deep discounted prices are going to stay in effect at least through 7 August, and possibly even later. The CEO told PW that he plans to review the situation in a week and consider the matter then.
Link to the rest at The Digital Reader