From agent Kristin Nelson:
In the changing landscape of publishing, it’s all about pre-orders these days. The actual sales racked up before release day can seriously make a difference on whether a book will land on the NYT or USA Today list or not. So publishers are getting creative in tempting readers to buy early. And Sourcebooks is going all out for SCORCHED.
A Gift for You, for Pre-Ordering SCORCHED by Mari Mancusi
We have a special offer for U.S. and Canada YA fans for the release of SCORCHED by Mari Mancusi in stores in a little over three weeks! If you pre-order the book, we will send you an exclusive dragon charm—perfect to wear as jewelry or to decorate an accessory. You have until September 2 or until quantities run out.
Link to the rest at Pub Rants and thanks to Eric for the tip.
PG likes the idea, but doesn’t think many teen-aged boys will find it compelling. The book is a 12-and-up YA fantasy with a female protagonist, so promoting to the female market may make sense.
Maybe the most important value of this promotion is that the publisher can capture email and physical addresses of readers for future book promotions.