From The Motley Fool:
For as much as the headlines dissect Amazon.com’s new Kindles and adventures in streaming, it’s easy to forget that the company’s original business — i.e., selling books online — is expanding in creative ways, and that’s good news for investors.
Take digital publishing. Amazon has built an entire operation out of helping authors self-publish, and earn cash from, original works. Novelist and comic-book writer John Jackson Miller, whose work is usually set in the Star Warsuniverse, recently used the e-tailer for his first self-published novel, Overdraft: The Orion Offensive.
“The editor I’m working with is one of my former editors at Random House on the Star Wars books, so working with him has been great. Their proofreaders have been world-class. I’ve just been astounded,” Miller said in an interview. “The fact that Amazon understands its own data allows me as a number-cruncher myself to really know what’s going on in the lifecycle of this product, and where I need to do my PR.”
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With Overdraft: The Orion Offensive, Miller wrote the novel like he would a comic book — 12,000 words every two weeks. He’d then release the latest novel “episode,” selling thousands of copies directly through Amazon. Miller had decent sales numbers even before the final product was available for purchase.
Link to the rest at The Motley Fool