From The Digital Reader:
One of the ways to tell that you’re in a bubble is to look for companies making ill-advised and poorly developed investments into markets or industries they don’t really understand. Today I came across one such example.
Big W is a big box retailer in Australia with 178 locations, and they’ve just announced a new ebookstore that will supposedly offer great deals and focus on the Australian ebook market:
Retail chain Big W has launched its own electronic bookstore business focusing on Australian content in a bid to offer “a bit of homegrown competition to the likes of iTunes and Amazon”.
Launching the site, which opens with a library of 300,000 titles, Big W said it would offer “hundreds of titles each month for as little as 99c or free”, aiming to provide “books Australians love including Australian fiction”.
To be honest I don’t see how Big W is going to be a threat to anyone.
It’s not just that they offer an incredibly limited selection of only 300,000 titles (against ebookstores that offer millions of titles) but I also doubt Big W will have much of an impact due to their lack of reading apps.
I spent a few minutes this morning looking at the ebookstore, FAQ, and help pages, and I was surprised when I discovered that Big W doesn’t have their own reading apps for Android and iOS. Having an app with an integrated ebookstore is de rigueur for the modern ebook market because it makes it a lot easier for customers to access their purchases, and yet Big W didn’t bother to invest in the apps.
Link to the rest at The Digital Reader