From Forbes Blogs:
More people who read ebooks own an Amazon Kindle dedicated e-reader than own an Apple iPad — or any other device for that matter. As more people buy tablets and fewer buy e-readers, however, that fact is set to flip.
According to a new study from the Book Industry Study Group, nearly 40% of U.S. adults who have said they read ebooks own a Kindle e-reader, compared with about 27% who own an iPad.
. . . .
However, according to the data, about 8% of ebook readers intend to purchase an iPad, versus about 3% who intend to purchase a Kindle e-reader.
. . . .
This growth is a double-edged sword for publishers of ebooks. On one hand, more tablets in consumers’ hands means more e-reading devices in the marketplace. However, unlike dedicated ebook reading devices, which are mostly (if not only) built for ebooks, tablets are used for myriad other things, mostly media consumption aside from reading.
Link to the rest at Forbes Blogs