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Kindle Most Popular Device For Ebooks, Beating Out iPad; Tablets On The Rise

31 October 2013

From Forbes Blogs:

More people who read ebooks own an Amazon Kindle dedicated e-reader than own an Apple  iPad — or any other device for that matter. As more people buy tablets and fewer buy e-readers, however, that fact is set to flip.

According to a new study from the Book Industry Study Group, nearly 40% of U.S. adults who have said they read ebooks own a Kindle e-reader, compared with about 27% who own an iPad.

. . . .

However, according to the data, about 8% of ebook readers intend to purchase an iPad, versus about 3% who intend to purchase a Kindle e-reader.

. . . .

This growth is a double-edged sword for publishers of ebooks. On one hand, more tablets in consumers’ hands means more e-reading devices in the marketplace. However, unlike dedicated ebook reading devices, which are mostly (if not only) built for ebooks, tablets are used for myriad other things, mostly media consumption aside from reading.

Link to the rest at Forbes Blogs

Ebooks, Kindle, Tablets/Ereaders

3 Comments to “Kindle Most Popular Device For Ebooks, Beating Out iPad; Tablets On The Rise”

  1. I feel like the only response to this article is: So? I’m not sure what it’s trying to say. They make it sounds like being able to do multiple things besides reading on a tablet is a huge downside, but not why. Because if people own ereaders instead of tablets they won’t spend any of their time on other media? Makes no sense.

    The guys keeps saying “However” like he’s about to reveal some horrible downside, but never explains what’s so bad about what comes next. Amazon doesn’t even want to make money from selling ereaders or tablets so who cares what device people are buying? Most people still buy from Amazon no matter what they’re using.

  2. When I use my iPad to read a book, I do sometimes flip to email or the web browser. Then, after a while, I go and read another chapter.

    I also have a kindle and kobo, but I don’t think I buy fewer ebooks now than when I only had a kindle. In fact, having more book reading options just reinforces my book buying habit.

  3. I’ve been through this change, started with Kindle and loved it but now have 7inch tablet and hardly touch my Kindle anymore. Tablet also works with ebooks and really well with Audible. Amazon seem to have missed a trick here because Kindle (at least my older/cheaper version) is not set up for use with Audible content. I guess it’s different with Kindle Fire, but I’m not going to buy a Fire and I’m not sure how many people would go that way in choosing a tablet. I wonder if e-readers are going to survive as a separate entity and what impact that will have for Amazon who currently dominate e-book market.

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