From Libby Fischer Hellmann:
You know how Bill Maher has his New Rule shtick? Well, I’m taking a page from his playbook. Many of you aren’t going to like this, but I think it has to be said: STOP publishing all these ebooks. I don’t want to sound negative, but it’s getting nuts out there. Ever since the self-publishing floodgates opened, “the more the merrier” has been the rule of thumb for indie authors. If you’re not making the sales you want, just write a new book and publish it. Add to your series. Start a new one. That’s the way to boost sales. I know people who are publishing five or six books a year! Which is why I call it Binge Publishing….
More books do NOT necessarily mean more sales…
A few wise authors are beginning to realize the ‘write more’ theory is flawed. In fact author Mike Dennis admitted just that on the KBoards Writers’ Café, an online forum where a lot of self-published authors hang out…His post was promptly followed by advice from others urging him to market and promote differently, write MORE books, or write in a different “hot” genre. However some of the authors in the forum did acknowledge reality. V.J. Chambers was one: “You know what amazes me? Here we have clear evidence that the ‘formula’ is not a formula after all, and there is no guarantee of success in this business. …
Many people still think they know how to write a great novel from day one. Some even sell a bunch of books, which I think confers an inflated sense of talent. The craft of writing isn’t something you automatically ‘get’ fresh out of the gate. It comes with practice….For example, a writer needs to learn narrative and dialogue, how to create suspense, build a believable setting, perfect the choice of language, use point of view correctly. We learn over time. If you are writing a lot of books, say six per year, you have little time to develop your craft. You’re too busy churning out “stuff.”. And, please, don’t tell me your editor will “fix” it. Like authors, the pool of editors who will take your money has multiplied too. And judging from the results, many of them don’t understand craft that well either. Like it or not, half-done books pollute the stream for everybody else….
Let’s face it. With over a thousand self-published books hitting the virtual shelves every day, the market is flooded. You’ve heard the figures: only about 10% of what’s available is read, even if it’s sold. At what point will we realize this is an unsustainable model? …It’s a problem, btw, that affects not just indie publishers, but traditional publishers as well. And some of these services are, at least anecdotally, seeing flatter yields. Take BookBub, which used to get fabulous results for authors. (I’m not talking about free books, which probably deserve a blogpost of their own—but books on sale for $.99 or more.) The number of books sold after a BookBub ad has slowed, at least for me and other authors I’ve talked to….
And yet, even traditionally published authors are being pushed to publish more than one book a year….I’ve got to wonder whether the demand for new work is so insatiable that authors need to push themselves. Do publishers and writers really think readers won’t flock to your next book if you wait a few months?…
Someone on KBoards called Mike Dennis’s thread the “Most Depressing Thread of 2013.” I don’t agree. I think it’s one of the first times we’ve had an honest discussion about self-publishing. It’s been long overdue….
Read the full story at NEW RULE: No More Binge Publishing!
~guest host Kat Sheridan