From The Digital Reader:
I’ve never thought ads in ebooks would make a viable business model, but sometime next year that idea is going to be put to the test. A new startup in Germany is building an ad-supported platform, and they plan to launch in the middle of 2014.
. . . .
Readfy is going to launch in a more open beta test next year with 25,000 titles. Bauchspiess wants Readfy to offer a Spotify for ebooks that is free for the end user, and not supported by directly charging users for access (a la Netflix).The goal is to let users read as much as they want and pay publishers from the ad revenues.
. . . .
Will they succeed? We’ll have to wait and see because at this point there is little data to argue either way.What little info I have comes from app creators, most of whom say that ad revenues are not a sustainable business model. And Amazon, which has been selling their hardware with an ad-supported option since mid-2011, has never shared their figures.
Link to the rest at The Digital Reader