From The Wall Street Journal Digits blog:
Amazon.com has set up camp on enemy turf to sell Kindle tablets and e-readers.
The Seattle retailer has a pop-up shop within a San Francisco mall where it is selling the devices as well as branded covers and power adapters from vending machines. There are sample Kindles on display for shoppers to test.
The store hints at what a retail front from Amazon might look like. Amazon has long been expected to open brick-and-mortar storefronts as Apple or Microsoft have.
. . . .
In another area of the Westfield San Francisco Centre mall, Amazon set up a small booth in front of a Microsoft store where shoppers could test the Kindle’s self-lighting screen under simulated low-light and outdoor lighting scenarios.
Link to the rest at The Wall Street Journal (Link may expire)