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What’s That? An Amazon Store?

30 November 2013

From The Wall Street Journal Digits blog:

Amazon.com has set up camp on enemy turf to sell Kindle tablets and e-readers.

The Seattle retailer has a pop-up shop within a San Francisco mall where it is selling the devices as well as branded covers and power adapters from vending machines. There are sample Kindles on display for shoppers to test.

The store hints at what a retail front from Amazon might look like. Amazon has long been expected to open brick-and-mortar storefronts as Apple or Microsoft have.

. . . .

In another area of the Westfield San Francisco Centre mall, Amazon set up a small booth in front of a Microsoft store where shoppers could test the Kindle’s self-lighting screen under simulated low-light and outdoor lighting scenarios.

Link to the rest at The Wall Street Journal (Link may expire)


10 Comments to “What’s That? An Amazon Store?”

  1. Yay!

  2. “Amazon has long been expected to open brick-and-mortar storefronts as Apple or Microsoft have.”

    And why would they do that?

  3. Until I read this I hadn’t realized that you couldn’t buy kindles in stores in the US. Over here in Ireland and the UK they are sold everywhere from bookshops to supermarkets. I live in a small town (pop 20K) and there are three shops that sell them. (Four if you count the chain that buys and sells pre-owned devices, DVDs and games.)

    • Kindles have shown up in US stores (Best Buy, Target, Walmart, etc.).

      • Also the big Office supply chains, like Office Max, Staples, etc.
        It’s not as hard to find as the press makes it out to be. In fact, the Kindle is available at more US B&M sites than Nook and Kobo combined.

      • Target and Walmart dropped kindles a year ago roughly I believe. I think a couple other smaller places did also. While I doubt it hurt Amazon’s bottom line directly(since they don’t make much if any on them) there’s undoubtedly a long term pain from that.

      • Yup – got mine at Best Buy. 🙂

    • In Canada, I have seen kindles in plenty of electronics and office supply stores, such as Staples. I think they tend to be more expensive that way, compared to ordering via Amazon. Kobos are available at Chapters bookstores.

  4. Target and Wal-Mart realized that Amazon was web-ordering not just books, but many of the same dry-goods, housewares, electronics, etc. items that were their bread and butter. Why help a direct competitor?

    Amazon has been experimenting with delivery lockers to let people drop by their local convenience store and pick up packages from Amazon. In addition to the problem of selling its hardware in person, Amazon is also at a disadvantage to chains like Best Buy or Wal-Mart that offer to let you order on-line then pick up in the store. Not everyone lives in a neighborhood where packages can be safely left, or has some other place to which to have them sent.

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