From Publishing Perspectives:
Despite a firm distrust of term “enhanced ebook,” the buzz around transmedia storytelling has by no means died down. In fact, in the 10 years since media studies scholar Henry Jenkins helped popularize the term with his article “Transmedia Storytelling,” numerous examples of transmedia storytelling can be found in more and more disciplines. Jenkins’ initial definition characterized transmedia storytelling as storytelling in which “each medium makes it own unique contribution to the unfolding of the story.”
In the German publishing landscape, transmedia storytelling has been utilized to bring stories to life and enable reader involvement well beyond the book itself. Transmedia campaigns which combine media such as blogs, social media platforms, photos and videos to introduce readers to a book’s backstory are developed by creative digital and marketing agencies in cooperation with publishers and authors.
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One of their most recent collaborations is Deathbook, a serial thriller in 10 installments. Deathbook is more than a book — it’s a multimedia world that manifests itself throughout social media, on blogs and via QR codes, in which a horror story is brewing that threatens to spill over into real life. The concept is the brainchild of the German Rowohlt Verlag, a large publisher of trade fiction and nonfiction which belongs to the Holtzbrinck Group. Earlier this year, the publishing house enlisted thriller author Andreas Winkelmann to writeDeathbook, a digital serial novel about a string of inexplainable deaths related to the internet and a “network of death.” However, readers don’t have to wait for the first serial to be released to enter the story. On the “Posten und Sterben” (“post and die” ) blog, readers can delve into the story via the ramblings of a frightened blogger trying to warn the online community away from an evil force on the Internet.
Link to the rest at Publishing Perspectives and thanks to Eric for the tip.