From Publishing a Book is an Adventure:
From print book, to digital book to buy by the word books. Is that the way the publishing market is going?
A few years ago, buying a book entailed going to the bookshop, browsing through print books, picking up the desired ones, carrying them to the cashier and paying for them.
Then came online book retailers, where books could be browsed through on-line, purchased with a clicks and then delivered home,
Then came the digital book, where browsing, purchasing and delivery all happened with clicks and usually costs significantly less than purchasing print books.
This is the current model that is growing fast. Yet, more changes might be in the pipeline, such as those now being developed by Yoav Lorch, founder and CEO of Total Boox who says, “The current model harms the industry. People have to pay in advance for something they don’t know.”
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Lorch is suggesting a new approach enabling the reader to only pay for what he actually read “Our application monitors reading , and the moment text appears on screen for a few seconds, we assume that the reader is reading this page at the time,” says Lorch. He adds that it is possible to thumb through a book without paying. The price is set by the publisher on the basis of the number of words actually read, and the total price is equal to the average cost of a digital book bought in the usual way.
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“We’re competing against Apple’s iBooks and Amazon’s Kindle,” says Lorch. “Amazon is the mammoth in the market, and it is trying to gradually kill publishers by worsening their terms. It increases the number of authors, stealing them from publishers. The publishers know that they to create an alternative because if they leave the readers to Amazon it will be a death sentence.”
Link to the rest at Publishing a Book is an Adventure