The founders of Inkshares don’t think the traditional publishing industry is broken, just antiquated and inefficient — and they think marrying crowdfunding and the kinds of services publishers used to offer makes for a pretty compelling service for writers and ultimately for readers as well.
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As with so many other media and publishing-related businesses, the book industry has been massively disrupted by the internet, to the point where an increasing number of authors have found success by avoiding the traditional publishing system altogether. But is the old-fashioned publisher model totally without value? The founders of Inkshares don’t think so — which is why they are trying to create a kind of hybrid platform that combines the benefits of crowdfunding with some of the services that traditional publishers have offered in the past.
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Gomolin’s co-founder Larry Levitsky, who worked in the traditional publishing industry for many years at McGraw-Hill and then at Microsoft’s publishing unit, says many authors don’t have the type of personality or motivation that allows them to do all the things that are involved in producing and selling a book, such as editing or marketing or distribution. That’s where Inkshares comes in, says Gomolin — it wants to bring the kind of support relationship that authors have with a good editor or publisher to the digital publishing model.
“All the things that go into making a great book — too many people don’t get a chance to be part of that process. We want to be disruptive, but there’s also this love for certain core components of traditional publishing process, like the relationship between an editor and an author.”
Link to the rest at GigaOm and thanks to Jay for the tip.