Yesterday, World Magazine published an article by Warren Cole Smith which described a contract between Mars Hill Church (MHC) and ResultSource, Inc. (RSI) for the purpose of elevating Mark Driscoll’s book Real Marriage to various best seller lists. The arrangement was successful, leading to a week atop the New York Time’s best seller list for advice books. Mars Hill Church does not deny this but spun the arrangement as a means to spread the gospel.
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Apparently, the publisher must be on board with this arrangement as well since the contract requires the publisher to supply the proper number of books. I have asked Harper Collins Christian for comment but they have not replied as yet.
Link to the rest at Patheos and thanks to Eric for the tip.
PG blogged about this practice last year.