From ebook designer and TPV regular JW Manus:
I get a lot of emails from people who are just starting out with self-publishing. For the most part I enjoy the conversations. Self-publishing isn’t all that difficult to do, but there is so much information available, so many options, it can be confusing as hell. I like to think I’ve set a few folks on a path that lessens the confusion and takes some of the mystery out of the process.
What I don’t enjoy are the emails that sound fueled by panic. I fear for the panicky folks–fear sets them up to be taken advantage of by overpriced “services” and vanity presses. These folks are easily led to believe that ebook conversion is too hard for less-than-technical geniuses and that distributing ebooks is worth an upfront fee and annual charges on top of retailer commissions. They are desperate for someone to take care of them–and taken they do get.
. . . .
The subtext is, “I am terrified of not doing this perfectly and so I need someone else to take responsibility.”
I’ve yet to see a perfect book–and I’ve read thousands. I’ve yet to see a perfect publisher. But that’s okay. Readers aren’t looking for perfection. They’re looking for entertainment and information and education. Publishers–self or otherwise–have a duty to those readers to give them the best value in exchange for their time and money. That doesn’t have to be perfect.
So let’s talk about the reality. When you are your own publisher, you’re in charge. Period. The book is yours. YOU decide how it is written. YOU decide how much editing is required. YOU decide on the packaging and formatting. YOU decide how much to charge and where and how to distribute. YOU broker deals for rights and editions and exclusivity or not.
. . . .
How does one get over the fear? First and foremost is realizing that with the great responsibility of self-publishing also comes almost unlimited freedom. Part of that freedom involves “do-overs.” If you screw something up–the editing, the cover, the distribution, the price–do it over and do it better. You don’t get that luxury if you turn your responsibilities over to someone else.
Link to the rest at JW Manus and thanks to Julia for the tip.