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Amazon Prime and Kindle Continue Strongly

29 April 2014

From The Huffington Post Tech Blog:

Consumer Intelligence Research Partners (CIRP) released analysis of Amazon Prime members and Kindle device owners from Amazon, Inc. This analysis indicates that these programs have become significant drivers of Amazon sales, even in light of the recent Amazon Prime price increase, and significant competition in the tablet computing market.

. . . .

Based on the survey data, we estimate that as of March 31, 2014 Amazon Prime as 27.8 million members in the US, and that 31.3 million Kindle Fire and Kindle e-reader devices are in consumers’ hands. Both serve as superb affinity programs for Amazon, as Kindle owners spend 30% more, and Prime members spend twice as much, as the rest of Amazon’s customers.

. . . .

[A]lmost 90% of current Amazon Prime members say they will ‘definitely’ or ‘probably’ renew their membership

Link to the rest at The Huffington Post

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3 Comments to “Amazon Prime and Kindle Continue Strongly”

  1. Prime has paid for itself several times over for me, especially lately. I can’t tell you how great it is to have something in hand at work rather than driving somewhere near my home in the hopes of finding whatever it is I’m looking for. 🙂

    • Same for us. And we live in the country so the expense, in both time and gas money, of driving into the city in mere hope of finding what we need is very high.

      Two day free prime shipping! Back before Prime existed, I used to use the free super saver shipping, but that often took 10 days to arrive. Prime is awesome, and I pretty much keep the “Prime Eligible” filter enabled on Amazon at all times. 🙂

      I will say that the only things Amazon has not got me for 100% are clothing (hard to fit online) and some large purchases that returning would be difficult to accomplish. For example, I drove 20 miles to Home Depot last week to buy a replacement lawn mower, because although Amazon sold it for $10 less, if anything went wrong, I can just drive it back to the Home Depot. (One of the ways Home Depot got that purchase from me, also, was online stock availability, so I knew what I wanted was in that store before getting in the truck.)

      I did buy a chest freezer from Amazon a few years ago though. Much cheaper than the home appliance stores in the city, and shipped to my doorstep for free with Prime!

      • Same thing for us. It has paid for itself many times over. We will renew it when its time and I don’t think the new price is unreasonable.

        We live 30 miles from the nearest Wal-Mart and 50 miles from a town with places like Target and such. So for us, the prime shipping is a must.

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