From The Bookseller:
Fast food chain McDonald’s is teaming up with Kobo to offer free downloads of children’s books for the first time.
From today (30th April), every Happy Meal box will come with an e-book voucher allowing customers to download Famous Five book Five and A Half-Term Adventure by Enid Blyton (Hodder Children’s Books).
McDonald’s said it decided to venture into e-books after consultation with the National Literacy Trust (NLT), whose research shows that kids’ ownership and access to tablets has grown in recent years.
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However, McDonald’s said it is not deserting print books and the Happy Meal boxes will also contain one of six Secret Seven stories, again written by Blyton and published by Hodder, and a £1 voucher that can be used to buy a Secret Seven or Famous Five book at WHSmith or Eason.
Link to the rest at The Bookseller