From Joel Friedlander:
As an author said to me last night, “This self-publishing is a lot of work, it’s hard.”
Hey, at least she has good advice and people to call on. It’s the other people I worry about, the ones who don’t know when they are poised to step right in something unpleasant, something that might require some real effort to get rid of.
Yes, it’s the Self-Publishing #Fails.
. . . .
1. Formatting for beginners.
In the last couple of weeks I’ve been handed 2 books by their authors that really made my heart sink. Why? In each case the author was a professional, highly educated, well-informed and determined to create a book worthy of commercial publication.
Problem? They had each found a “semi-pro” book formatter to create their nonfiction book interiors. How do I know they were “semi-pro”? Immediately I saw things like blank right-hand pages, running heads on blank pages, an entire book typeset with hyphenation set to “off,” inappropriate visual spacing, all the usual suspects.
. . . .
3. Is That Cover Yours or Mine?
An author in the popular paranormal romance genre was just getting started in her career. She studied all the blogs that other writers in her peer group wrote, and learned how to put together a book for print on demand publishing.
She wanted a distinctive cover treatment, especially because she was launching a series, with the intent to publish a whole line of books with the same characters appearing in different settings and combinations.
So the whole representation of the story on the front cover of the first books was of a lot of concern.
She found an artist who specialized in illustrations for book covers, and the two had a great working relationship.
Together, they came up with a beautiful cover, attractive typography, and a custom illustration that truly represented the whole work.
Everyone was happy.
But then a funny thing happened. The book, and it’s sequel, started to get really popular, selling tens of thousands of copies.
When the author got back in touch with the illustrator for a new cover for the next book, she also got a shock.
The illustrator let the author know that she now owed more money for the first illustrations, and that the new illustrations were going to cost a lot more, like triple the original cost.
Link to the rest at The Book Designer