From New York magazine:
Software is eating the world. It’s also eating the book.
For years, traditional book publishers have hoped that standalone e-readers — Kindles, Nooks, and the like — would be their salvation, replacing paper-and-ink books as the diversion of choice for a new generation of readers. But several new data points suggest that’s not happening. In fact, it seems clearer than ever that the future of reading isn’t on reading devices at all. It’s on your phone.
. . . .
“E-readers are looking like the next iPod,” Mashable writes today, noting that smartphones and tablets with e-reader apps are poised to cannibalize sales of dedicated e-readers in the same way that the iPhone – which had all the capabilities of an iPod, plus calling and texting and tons of other apps – killed its single-feature predecessor.
The death of the standalone e-reader might be good news for consumers, who will have one fewer gadget to buy and lug around. But it’s bad news for the book industry. If you’ve ever tried to read a book on your phone, you’ll know why. Reading on an original Kindle or a Nook is an immersive experience. There are no push notifications from other apps to distract you from your novel, no calendar reminders or texts popping up to demand your immediate attention. And this immersion is partly why people who use dedicated e-readers tend to buy a lot of books. (One survey indicated that e-book readers read about 24 books a year, compared to 15 books a year for paper-and-ink readers.)
E-book sales aren’t necessarily correlated with the popularity of standalone e-book readers, and the publishing industry could still have a successful digital transition if it convinces iPhone and Android users to buy e-books in the same quantities as Kindle and Nook users. But there’s no getting around the fact that smartphones aren’t designed for focused, sustained reading.
Link to the rest at New York and thanks to Patricia for the tip.