From the Penguin Books Facebook Page:
Celebrating 50 years of Roald Dahl’s groundbreaking #CharlieandtheChocolateFactory, we’d like to share a new edition with you. Publishing for the first time as a Penguin Modern Classic, this design is in recognition of the book’s extraordinary cultural impact and is one of the few children’s books to be featured in the Penguin Modern Classics list.
This new image for CHARLIE AND THE CHOCOLATE FACTORY looks at the children at the centre of the story, and highlights the way Roald Dahl’s writing manages to embrace both the light and the dark aspects of life, ready for Charlie’s debut amongst the adult titles in the Penguin Modern Classics series.
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Link to the rest at Penguin Books Facebook Page and thanks to Amy for the tip.
This kind of marketing genius is what you little self-pub authors can never hope to equal.
For comparison, here’s an earlier version:
PG first saw the new cover on a non-Penguin site and thought it must be a spoof.
He predicts the expression on the child model will creep out more than a few girls and boys. And adults.
Is PG the only one who is reminded of JonBenét Ramsey when he looks at that cover?