UPDATE: For those who don’t see new blog updates, I’m working on the problem. Some visitors see the new ones and others see this post even though more recent posts are up.
From Digital Book World:
It’s a question that’s been floating around for years now: What do publishers do in an era when anyone can publish a book?
And publishers have been answering it.
Several years ago, Digital Book World obtained a leaked document that publisher Hachette had been circulating among agents and authors, explaining the value it added to the publishing process . . . . Later, Random House put out a series of videos directly explaining what publishers do.
And now, Simon & Schuster has launched a series of videos featuring its editors giving inside details about titles and authors called “Behind the Book.” The company said in a release that the series is meant to be “an extension and a complement to Simon & Schuster’s ongoing series of author videos, offering new and revealing information that can enhance and inform the reading experience.”
The move also serves to give Simon & Schuster a consumer-facing brand that could help it in the future when legitimizing its role in the publishing process to authors and partners.
. . . .
Self-publishing advocates often argue that publishers don’t add enough value to the publishing process to legitimize their take. Publishers have responded by saying that they help make books better, offer them print distribution, help authors get translated into other languages and exploit other opportunities, and help authors build careers.
This series of videos is another small way that publishers are saying to authors — and readers — that they add value. The videos themselves (there are five at this point) show editors talking intelligently about various titles they worked on.
. . . .
In the book publishing world, authors have traditionally been the brand: Everyone wants to buy the new James Patterson title, not necessarily the latest release from his publisher, Hachette. But there are consumer brands among content companies in other media businesses and these brands give those companies advantages in the marketplace: For instance, everyone looks forward to new Disney and Pixar movies.
Link to the rest at Digital Book World and thanks to Robert for the tip.
Videos showing editors talking intelligently.
Or videos featuring something else.
Who’s going to win on YouTube?
Maybe if you gave an editor a ball of yarn.