From Kevin O’Kelly at The Huffington Post
“The Death of the Independent Bookstore?”; “Is the Bookstore Dead?”; “Why Bookstores are Doomed”: those headlines are from Slate (2006), Jewish Journal (2011), and Business Insider (2013). For years, journalists have made these types of predictions about the death of independent bookstores: if the chains didn’t crush them, Amazon would. If Amazon didn’t, they would die anyway because people just weren’t reading.
But around the time of that lament, a sea change occurred. Bookshops continued to close, but others began to open. In 2009, the number of independent bookstores in the nation stabilized at around 1,400, and then slowly began to grow. As of last May, the number of indie bookshops in the U.S. was 1,664.
Why the turnaround? Part of the reason was the long, slow implosion of one of indie bookselling’s biggest competitors: Borders went heavily into CDs and DVDs only to find itself competing with iTunes, and then outsourced its online bookselling to Amazon.
The company’s last profitable year was 2006. It filed for bankruptcy in 2011.
Other factors, such as the buy-local movement and an increase in reading among adult Americans, have helped as well. But the biggest reason independent bookstores are still around is that the store closures of the previous decade alerted people to what they were in danger of losing. Author Ann Patchett wrote that when the last two bookstores in her hometown of Nashville closed, “The Nashville Public Library organized community forums for concerned citizens to come together and discuss how we might get a bookstore again.” When I first read that passage two years ago, I was struck by the public reaction. A community wouldn’t respond like this to the loss of just any business.
As a veteran bookseller, Evans was eminently established and experienced when the funeral bells began to toll for the independents. But when David Sandberg and Dina Mardell bought Porter Square Books in Cambridge, Mass., in 2013, the conventional wisdom was still against the indies.
If you ask Sandberg why he and his partner decided to buy Porter Square Books when it went on the market, he’ll admit it was on impulse.
“We bought it without a particular rationale. We thought [running a bookstore] would be a great thing to do, even though we had never thought about it before. We just did it.”
But he doesn’t regret the decision. “We love owning a bookstore,” he says.
It’s obvious to Sandberg that the store provides people with more than just a way to buy a book: “The previous owners and their staff created a community. And the customers appreciate the expertise of the people who work here. They like knowing someone is going to help them, and that’s hard to do in an online environment.”
As for the business end? “The store’s never had a year when sales have gone down.”
Read the rest of this warm and fuzzy tale here.
From Guest blogger Randall.