Home » Advertising-Promotion-Marketing, Social Media » How Facebook Changes for 2015 Could Affect Authors

How Facebook Changes for 2015 Could Affect Authors

12 December 2014

From author Edie Melson via The Write Conversation:

Facebook is making some fairly major changes in 2015.

. . . .

Truthfully, this time the changes aren’t just an inconvenience. These changes are going to cost money—serious money. Those in the know have been warning that Facebook was going to have to make some changes and monetize the site to keep shareholders satisfied.

. . . .

They began the process with business pages. They rolled out the edgerank algorithm and limited the number of followers who see any given post.

Then, at almost the same time, they began offering the option of paying to boost a post. This allowed significantly more followers to see the specific post.

In 2015, they are about to charge businesses a monthly fee to advertise on Facebook through business pages.

. . . .

Facebook is the one who decides what is classified as advertising and what isn’t. They will have very specific guidelines for what constitutes advertising.

Here’s what it includes for writers and authors:

  • Updates about a new book release.
  • Updates about a book launch and/or event.
  • Updates about Rafflecopter and other giveaways.

. . . .

Here’s what’s not—for the moment—being considered advertising:

  • Updates about blogging articles that interest you and your connections.
  • Updates that pose questions.
  • Updates that share quotes.
  • Updates that share cartoons and memes.
  • Updates that ask for opinions. (This one may be cloudy, especially if the opinion solicited is in regard to a book cover. I just don’t know.)

I don’t know which side (advertising or just social) sharing updates about someone else’s book will fall. I suspect that at this point, they don’t either.

. . . .

Google is looking at instituting the same restructuring. They are farther back, but the changes are in the works, so get ready.

Link to the rest at The Write Conversation and thanks to Mike for the tip.

Here’s a link to Edie Melson’s books

Advertising-Promotion-Marketing, Social Media

80 Comments to “How Facebook Changes for 2015 Could Affect Authors”

  1. I’ve pretty much made up my mind that my author page at Facebook will go dark, if this proves to be the case. I’ll also post much less on my personal Facebook page.

    I’ve asked all of my page followers to click over to my website, and bookmark it. Since I already pay for that page, I’ll post my updates there.

  2. So are they going to block something that is questionable and hit you up for it? They don’t have my credit information. This does make me think of a million authors all posting the same “questionable” type of meme–“Do you prefer this kind of cover, my friend’s new book, or THIS kind of cover, THIS friend’s new book?” Could we grind Facebook to a halt?

    What happens to my book reviews I was doing for Goodreads?

    Can I post about things in the news that interest me?

    Looks like finishing up the new web site moves higher in the list. I wish the Google aggregate still existed. I’ve never gotten into the habit of using other ones.

    • If you’re looking for an RSS aggregator, like Google Reader was, try NewsBlur. It’s fantastic. (I’m not affiliated, just a happy user (who would love everyone to only use Facebook as a breadcrumb to their own website, if at all).)

  3. Well, I guess a lot of writers will be ditching their FB author pages.

  4. I’ve been mulling reasons to bail on FB for quite a while. I never thought it was worth the time to create an author page and I only have my personal page. But this may be the nail in the coffin for me. I plan to wait until after the first of the year, and see how it plays out.

  5. Facebook, you are dead to me.

  6. We may not like FB but I think readers do. It’s easy for them to find their favorite writers and easy to interact. It’s all on one site. I go to very few author’s blogs during the year. Expecting my readers to follow me to my website or elsewhere seems unrealistic.

    Ticked off at FB? Yeah. Will I leave? Probably not.

    • From a user’s point of view, I already see very little on Facebook that I want to see. Those pages that I’ve “liked” rarely show up on my feed. Personal stuff from my real friends and family rarely shows either. So what’s the point of going there.

      • Even the personal stuff? So you’re missing out on “plain” updates from family/friends? Geez.

      • I make sure that I set ‘Get notification’ for friends and pages that I know I want to see updates from. That helps a lot.

      • This has been an ongoing gripe of myself and several FB friends. So little shows up on the feed. I’m pretty invested there–lots of photos, connections to family, writer pals and groups–but we’re all griping more and more. All it takes is one good contender that catches on and FB will be in trouble. I don’t see a contender out there yet, but, well, if FB keeps ticking folks off, people will be primed to leave when it shows up.

        I still use FB several times a day and I orginally began hanging out there to store photos, honestly, and share with family. But with Amazon and Google and other places with free storage, I don’t need FB to store my photos.

        People I value are there. BUT… I’ll go where the folks I like go. If they move, I move, too.

        We’ll see.

        PS: You’d think with the hella lot of ads there are on FB that they’d be getting revenue enough from that. Seems like half my feed is ads.

        • Many of my family are in process of leaving Facebook for Google Plus. I’m not sure if Plus is any better, yet, but Facebook needs to go away.

        • Actually, Facebook already has a competitor who is primed and ready to take advantage of this mistake.


          If Google knew what was good for them, they’d start tweaking Google+ to better serve people like the Facebook of old. Matter of fact, they could even advertise it that way. LOL.


          • “Google is looking at instituting the same restructuring. They are farther back, but the changes are in the works, so get ready.”

            This sentence is at the bottom of the article. I think Google+ will do the same.

    • This is what I was thinking, too. Yes, we might hate it and want to leave, but we need to be where the readers are. Right now, that’s Facebook. There are other places we could go, but will they follow?

      (I’m also looking for loopholes…)

      • My readers are quite interactive, messaging me, posting photos of their own, talking between themselves and I often reach more people than who have liked my page. Sometimes less. Sometimes posts disappear. When it works, I’m happy. That’s where my readers are and new readers can find my page easily and do. Any annoyance is worth that. At least for the time being.

    • Agree. As a reader, I rarely go to author pages–I just don’t have time. FB allows me to create a list and see fun, warm updates from my favorite authors, which makes me feel like we’re building a relationship. I will click from FB to blog links these authors post, but I wouldn’t just go find them. Again–too busy. So, I love author pages on FB.

  7. It looks like the changes will apply first to business pages, which is not a lot of fun for me, since our editing business has one of those, and the change to “updates about a new book release” means we’ll reach even fewer eyeballs when we promote a client’s book. We reach few enough now.

    I’m frequently disgusted with Facebook, more so since they went public. Well then. Onward.

  8. Can anyone point me to any other sources besides The Write Conversation on this? My GoogleFu failed me when I was trying to find anything directly from Facebook or anyone else on this specific monthly fee for business pages.

  9. Heh, Google is waiting to see how big a fail this is before making the same mistake.

    As for faceplant, they bring back that old star wars saying, ‘the more they tighten their grip, the more that will slide between their fingers’, as the kids have already learned that you don’t dare post what you’ve been up to where your mom can see it (go ahead, un-friend your mom, I double-dog-dare ya! 😉 )

    I figure another year or two before the next myspace/facebook rears its silly head and the cycle will repeat itself …


    The secret to creativity is knowing how to hide your sources.

  10. FB gets worse every day. Our reach is diminished and when you do pay to boost a post there’s the question of whether or not the clicks and likes are genuine or being farmed.

    This is why I hope Tsu takes off. It’s already more fun than FB and you can see all of your friends’ posts.

    You need a code to join but I’m sure that will change soon. (Here’s mine if you want to check it out: https://www.tsu.co/Kristen_Painter)

    Someone has to come up with an alternative, right?

    • Just signed up. I like the looks.

      Oh, and I didn’t need any code. I just went to your profile, clicked the screen once, and the registration form came up.

    • I heard about it a few months ago, I just don’t like the whiff of MLM. That’s what has kept me off.

    • I’ve been on tsu for a few weeks now. It’s pretty dead for now (and you have to avoid spammers), but I hope that will change. Just followed Kristen and Hannah BTW.

      Here’s my tsu link: https://www.tsu.co/CoraBuhlert

      I never used Facebook, largely because it was full of the sort of annoying relative and classmates from way back I want to avoid. Not to mention that most of my students are on Facebook, which makes things awkward for teachers. And by the time I decided that Facebook might be useful for interacting with readers, it had largely lost it’s usefulness.

  11. I was dumb enough to buy some Facebook advertising a couple of times. Zero ROI. But that means they now have my credit card number. If you try to delete your payment info once they have it in their greedy little hands, you have to first deactivate your ads account, and of course the link to do that is well hidden.

    Here’s how to deactivate your ads account on Facebook:

    Little arrow in the upper right corner –> Manage ads –> settings –> Waaay down in the very bottom right-hand corner.

    • Thank you! Deactivated!

    • Good info on deactivaton. Keep in mind you were one of the 40 million caught up in last year’s Target credit card hack, and the bank issued a new card, anyone who previously had the number can’t use it. I did have a FB account, but Target took care of that.

      I got caught in it, and it actually worked out pretty well. Everyone who had my number could no longer use it.

    • Thanks, Kyra!

      I’d totally forgotten that I experimented with boosting posts. Twice.

      Which meant that I’d forgotten that FB had my credit card number. Yikes!

      I have an author page, not a personal page, so the process for closing the ads account was a little different. But now I’ve done it. Phew!

      For anyone else who has an author page and needs to know how to do it, here’s the instructions I found:

      You can close your ad account by following the steps below:

      1. Go to your Ads Manager and click the Settings tab on the left-side menu
      2. Navigate to the Account Information section
      3. Click Close Ads Account

      There was no “close ads account” button that I could find, but there was a “deactivate account” button at the very bottom of a very long page. So I clicked that. We’ll see what happens.

      • Wait, I didn’t think you could have an author page without having a personal profile account?

        • Yep. I have an author page and I do not have a personal page.

        • You have to have both. It must be a new thing. I only signed up with FB in September and it forced me to have both. I only wanted an author page, but I couldn’t do so without having a personal profile, too. I tried to convert the profile to a page, but it wouldn’t let me.

    • If only NYT, Hachette and AU had a button to deactivate ADS…

  12. Fine. Maybe they’ll finally delete my fan page like I asked them to years ago.

  13. What’s Facebook?


    (I did like the movie showing us that the person responsible for the world’s largest social website had zero social skills himself.)

    • I did like the movie showing us that the person responsible for the world’s largest social website had zero social skills himself.

      I’ve noticed that about social media types in my own life. They’re social this and social that, but when it comes to how they treat people in their offline life they tend to be socially stupid. Not surprised this is true about Zuckerman as well.

    • Not just zero skills, but he came across as a total jerk. I don’t know if that movie was a good reflection of him, but man, what a sack of poo. Yeah, an ambitious, smart, and now very rich one, but he didn’t make me think, “Oh, what a great guy. I really admire him.” Not once.

      • I have no brief for Mark Zuckerberg or Facebook, believe me, but the movie was only sort of based on real life. As for one example, the whole “made up FB to get back at a girl who dumped me,” was very slanted and partially fabricated. Zuckerberg did create that website comparing/voting on women but his now wife, was his girlfriend for years – they met at Harvard during the FB creation phase.

        Another example of exaggeration: Saverin was never accused of chicken cannibalism, although there was an article published in the Harvard Crimson that the social club he was trying to get into had chicken abuse as part of its initiation.

        So, heavily embroidered little nub of real-life event.

        Aaron Sorkin’s animus to the Internet is well-publicized and, although I enjoyed the movie, I thought the animus was evident. Ironically, Sorkin complains about the lack of accuracy on social media – this from a guy who appropriated a real person’s name and life and fabricated story lines as he saw fit. /Sorkin rant.

  14. I am going to wait and see. Frankly, FB has been the most productive place for me to interact with the fans of my books. I get some sense of who they are…I post my progress in writing and they definitely encourage me…and it doesn’t take much time each day to check to see what kind of activity is going on.

    I have 1800 followers–and routinely when i post something they find interesting (i.e. enough of them like or comment) it goes out to around 200-300 people which I feel is probably hitting the core groups of really interested people.

    When I do a book launch or big promotion I already routinely spend $5 to make sure it goes to the people on the list–so unless the raise the cost of this significantly it probably won’t make much difference to me.

    And interestingly when I revealed my cover for my newest book I got such a good level of interest that FB pushed the post out to my entire list–that has never happened before but I was delighted.

    And as mentioned this is clearly where a lot of my fans hang out. I do have a newsletter–with 500+ subscribers-but I know that this is primarily for those who want to know about when the new book comes out–not daily discussions. And I can’t get into twitter–never been succinct in my life.

    So, do i like the changes–I don’t know because I don’t know how they will affect me. But I don’t think I would feel good about just dismissing the desires of my books’ fans because I don’t like to have to spend some money occasionally. As long as it seems like a good investment with a good return for me (keeping fans happy) I will continue to have a Facebook author page.

    • its a crap shoot. There is No parity on facebook. Authors provide often dazzling content on their facebook pages, engaging discussions, teachings, caveats, helping info … and Zuckerberg takes his filthy lucre in ads and squeezing people to pay him to reach those who have already signed up to be notified of new posts.

      You mention you have 1800 followers. That’s a lot for starting out.l Many have ten times, 50 times as many and yet reach in a 24 hour period only 10%. Whatever troth fb made with people who ‘liked’ a page re notification, fb has broken that troth.

      And all authorial matters aside, squeezing the reach of activists and cries for help from across the world, like congo, brazil, sudan and many many more nations wherein some have facebook accounts– Zuckerberg is beyond unethical by strangling cries for succor and help and aid.

      There has to be a place where one can ethically speak to their followers without supporting a d-head who cares nothing for the sufferings of the world that are WITHIN Zuckerberg’s reach to transport the messages to those who may be able to help.

      Facebook acts like the sick postal workers who were caught on cell phones pouring parcels and mail into rivers and into dumpsters rather than delivering them as promised, breaking the promise to carry messages hither and yon through sleet and snow, etc. to those they are addressed to. Zuckerberg, the same. Exactly the same lack of ethics.

      I’m pretty sure the bloom is off the Zuck. Whomever challenges his current creepy business plan [not even talking about 2015], I believe the thunder stampede the he_ _ away from “face-crook,” would be swift. [pray it would be the good soul from kickstarter who has vowed never to go public because of how it rakes over those who built the content platform to begin with]

      just my two cents worth

  15. I have spent quite a bit on FB advertising in the past to questionable results and so am on a FB Ad diet. My fellow indie romance authors and I are in the same boat, and have decided to sign up en mass with TSU, which is catching on pretty quickly among the romance crowd. It claims to pay you to post (sharing revenues) so on the surface, it sound like the creators have seen an in to this market and are trying to make hay while the sun shines. Too soon to tell if it will take off but my FB timeline and PMs are filled with complaints about FB changes and how they will affect indie authors and their readers. Our readers find us on FB and follow us because they want to read about our new releases and sales. If only 1/10th of them get to see our posts, what the heck is FB worth? If they came out with a flat rate that was predictable and allowed us access to all our readers, that would be different but the way it is now, it’s really hard to justify paying for ads on FB and if they are going to try to milk us for even more in 2015, fuggetaboutit.

    I want to add that FB has been invaluable to me and I an in contact with readers every day via FB, but of the thousands who follow me, only 500 – 600 actually see any given post unless I pay. Like I say, FB has been very useful in the past but I am not pleased that even fewer of my followers will get to see any of my posts.

  16. I’ve made 2¢ so far on TSU! I’m in the money now…

  17. I’ve been on Tsu for a couple of weeks ( https://www.tsu.co/mikecoville ) and I am up to $0.13, but then again, that’s $0.13 more than any other social media site has given me. I have a friend is who way more active than I am and he has over $20 in the same amount of time.

  18. I got rid of my author FB page a long time ago. It just seemed like I was reaching less and less people despite trying to engage and interact. I had also seen an article about bots and whatnot, and that made me wonder about those who liked my page. Who was real and who wasn’t? I had no idea and it just felt like a waste of time. I still have a page for my crafts, and I wonder how these changes will affect that page. Will I be allowed to post images of my new creations or is that considered advertising even though I’m not saying “This is for sale.”

  19. Well. I’ve been frustrated with the limitations on Pages from the beginning, but from my perspective this will cripple Pages for small entrepreneurs and independent artists to the point of uselessness. I’ve made and pinned a post on my FB Page sending people to my personal author profile. The Page will stay up so people can find me, but I’ll shift all my focus to the profile.

    I also have a Tsu page (https://www.tsu.co/GSJennsen)…and think I’ll see about using it more.

    • https://www.tsu.co/terms

      “Prohibited Content & Conduct

      You may not post any prohibited content, including but not limited to, pictures, videos, comments, or links of violent, discriminatory, unlawful, infringing, hateful, sexually explicit or pornographic content via the Service.”

      Well, that leaves half of us ‘not’ discussing what the characters in our books are up to! 😉

      • I see quite a few erotica authors posting links to their books and/or promos on tsu. So apparently, posting links to erotic books as well as erotica covers is okay, even if the actual content wouldn’t be.

  20. I’m kinda bummed about this. I have an author FB page, because I didn’t know much about Facebook when I signed up.

    Most of the people who eventually found my FB page were my cousins, who I adore. But a few fans have shown up along the way.

    So…I love hearing from my cousins. And they seem to enjoy hearing about how my writing and publishing are going. They are very encouraging! But my page feels more personal than professional – even though its focus is thoroughly professional.

    If I’d known what I was doing at the beginning, I would have gotten a personal page, since author pages can’t be “friends” with personal pages.

    But paying $25 per month (at a guess) for keeping my page isn’t going to work for me. Currently I make about $40 – $60 per month from my book sales.

    I suppose – once I know the real terms – I’ll have to explain why I’m shutting my page down and then do it.

    :: wipes tear from cheek ::

    • JM. we’ve met in passing here at tpv and at dws’s blog. I truly urge you because of your good will toward so many on these two blogs, to have your own web page that can be hosted for even $4 a month for a three page blog/website– or to join Google+ or /and Tsu [well maybe not TSu aftr reading their draconian user’s agreement where they lay grab to your content] in addition to FB and then let people find you. Do you put a link in your books currently to your fb page? Are you gathering a mailing list – of cousins and friends of cousins and friends of friends of friends who might like to be notified of you newest via email newletter…
      I agree, $300 dollars a year is beyond the pale for the burgeoning author.

      Dont worry, the internet is humongous, we will all find the ethical carriers.

      Out here in the west, we say ‘The thing about hogs, the more they snarf up, the more likely they are to be fat and thereby be slaughtered.’

      • Thanks, USAF. I love how thoughtful and insightful and caring you are. I read almost all of your comments. I suppose I am ridiculously fangirl about it. 😉

        I do have my own web site, hosted by a provider for $25 per year. All my books are listed there, with links. And I have a blog on which I post helpful tips about things I’ve learned in life, recipes, photos and poems, flash fiction, cover reveals, book recs, and announcements about new releases. This may sound silly, but…I love my web site. It’s a mix of a place to communicate and a place to be artful. It makes me happy.

        Thing is, I came late to the FB party with my cousins. They’re all older than I am, and they’re on FB to stay in touch with one another (5 siblings) and they were caring enough to include me, and encourage me, when I finally arrived on FB. They’re some of the nicest, warmest people I know, but although they read my blog posts, they only comment/like on my FB page.

        I suppose I will eventually have to shut down my author FB page and start a personal page. Except…I’m worried about whether I can even communicate about my writing career – as one cousin to another – without transgressing FB’s new rules. I think some of my cousins do buy and read my work. But I suspect most of them simply want to hear about when I release a new title so that they can cheer me on, not because they are going to buy it.

        I am trying to remember that I don’t know enough specifics yet to see the FB future, but I fear I will lose this new connection I have with my cousins, and I can’t help grieving it even though the loss hasn’t happened yet (and may not happen). I suspect the potential loss is triggering other old losses that were real. Likely I am grieving those and projecting them onto the potential cousinly FB loss.

        • I think your cousins will follow you anywhere JM Ney Grimm [that is such a cool name, i know i know I’ve said that before, lol]. Dont worry. Your blog with comments strings can be just the place if you allow links and photos etc, as free wordpress blogs do [and others]. Your website sounds great and reflective of your very self. Look up Pegeen [not going to recall her last name at the moment, but her first name will get you there], an old time radio show host who after her radio host hubby passed, veered away from ‘usual and rote’ radio format to mix recipes and daily mail and entertainment and quips… and had for years one of the most listened to shows.

          As for facebook, we have a saying in the military, ‘he sh_ _ in his own mess kit.” Meaning a person corrupted the very bowl they eat out of. Just my .02 but Zuck appears to be planning another assault on his very content providers that already work for him for free– they are the ones who draw the demographics of so many different kinds to ‘crook-book’… so that Zuck can harvest emails, sell personal data, run ads, extort money from those ill positioned to afford it–.

          And there are not enough true-hearted fangirls/fanboys in our world. Plenty of bitterboys/grottygirls [grotty is a very old ‘hip’ term [no longer hip, now just sounds ancient, lol], meaning where I grew up, affectedly stiff. I think I am may I say, a fanelder of many, especially those, old and young who are filled with spirit and enthusiasm –and endurance, like you and the others here on Passive Guy’s site. I feel lucky to be here!

          • I’m feeling much better this morning. 😀 I’m feeling more confidence that, whatever the changes may be (and I don’t know the specifics yet), I’ll be able to adjust in a way that will be satisfactory to me. Maybe the new FB rules won’t be as stringent as projected. Maybe I will be able to start a personal page and communicate more freely than I fear. Or maybe my cousins will come visit on my blog. Or maybe some other arrangement will transpire that will work even better than I can imagine. Or maybe it will unfold the way I have feared, but I will pass through it and emerge on the other side, and find that life is good.

            Loss and the possibility of loss (even small losses like this one) sometimes act as a challenge to faith. This morning I find myself feeling that, “all shall be well, and all shall be well, and all manner of thing shall be well.”

            Thanks for your reassuring words, USAF. And for your enthusiasm for the fangirls and fanboys of TPV and of the world. I love your vision of yourself as a fanelder! Yes! You are filled with spirit and enthusiasm, and you bring so much to all of us here.

        • If you want to keep up with your cousins or other close friends, why not use a free blog at wordpress.com? It’s free. Go over there, start a (free) account, pick a hard-to-guess username, and start a blog. (Don’t have your blog name match your username. Username is half of your log-in data. Keep it as secret and as hard to guess as your password.)

          Once the blog is set up (takes about 5 minutes), invite your cousins to join the blog. I suggest you give them the role of “author.” You keep the administrator role for yourself. Give yourself a second username, with a second email address (you have a website, therefore you can have email addresses as you wish) and give that second username the role of “author.” Don’t worry, you’ll never have to sign in as the second user name. You can log in, do your admin stuff, post and attribute the post to your second user name. Your admin name remains a secret.

          And hey, presto! A private place for you and your cousins to chat, post photos, links, any old thing.

          Go to the “reading” tab under Settings, and set the blog to “private,” and nobody outside of your approved members will be able to see anything.

          It’s not generally known, but there are LOTS of members-only blogs on the Internet. You do have choices.

          I love that you keep up with your older cousins. 😉

          • Cool idea, Lyn! Thanks for detailing out all the logistics. Not sure I would have made the leap from public blog (which I have) to how to go about creating a private one.

            My cousins are really wonderful people! 😀

    • I’m bummed, too. Facebook used to be fun and I got a lot of cool stuff on my feed. Now, it’s the same stuff over and over because so much is filtered out. It’s like: What is the point of my joining all these groups, liking artists and cute poochie pages, etc, if I can’t see their updates? And I”m talking my personal profile FB page.

      My author page is more for me to upload pics and keep track of things. I honestly don’t even treat it as a marketing thing. It’s more like a journal for me and some of my pals.

      I hear more and more grumbling among my FB pals about the hyper-filtering and now the restrictions on pages.

      WE’re all talking about, “Where’s the FB killer?” I see more friends trying things like Tsu and Google+ and Ello (the ones who got in with beta). They’re looking for the next FB. That should say something to FB. I never heard of folks looking for alternates until this past year. Most folks were pretty happy with FB all these years.

      • I honestly don’t even treat it as a marketing thing.

        Yeah, same here. My FB page – even though it is an author page, not a persoanal page – is more for keeping a connection with my cousins, my sister-in-law, a few old friends who have found me there, a few new author friends, and a few fans who have also sought me on FB. The conversation is all about writing, cooking 😀 , and warm holiday wishes. I don’t treat it as a marketing opportunity at all. But I do announce each new release – which FB (apparently) will soon want to charge me for. Bleh!

  21. I’ll keep my Facebook page. If nothing else it will be like keeping my name in a directory which people can find if they do a fb search.

  22. Uh oh, dont know how to take this about one’s own content uploaded to TSu… it’s from their user’s agreement. It appears one is agreeing that the site can sub=license one’s work/content ‘perpetually and irrevocably.’

    That’s a draconian and beyond the beyond grab imo.

    Prob authors need to make their own aggregate site, [or soliicit a venture cap] share in costs and revenues and keep everyone’s mitts off their works/content so they can create in peace.

    “We do not claim ownership of any Content that you post on or through the Service. When you post Content, you represent and warrant that you are the rightful owner of all rights to that content or that you are licensed by the rightful owners to post and use such Content on Tsū, in accordance with the Terms.

    You hereby grant to the Company a non-exclusive, fully paid, perpetual, irrevocable, transferable, sub-licensable, worldwide license to use, to display on the Service, make available to the public, adapt, sub-license, make commercial use, process, compile, translate, sell, lend, rent, reverse engineer, combine with or incorporate into other content, modify and create derivative works on Tsū, and in other communication and information networks, platforms, applications and services the Content that you post on or through the Service, subject to the Service’s Privacy Policy.

    We will not display your Content on any platform other than the Service without your consent. You can choose who can view your Content and activities, including your photos, as described in the Privacy Policy available here. You acknowledge and agree that Evacuation Complete is not responsible for the use of your Content by third parties who view your Content.”

  23. I would consider paying a monthly fee for my FB author page–after all, I pay a small fee to keep my website running–but it had better scale properly. I have only 600 followers. I might pay $5/month to keep it going, but I would never pay, for example, $25/month. Not enough ROI.

  24. That excerpt from the TOS means I’m NOT going to Tsu. Not so long as the excerpted paragraphs, or anything similar to it, is in there.

    It’s the sub-license that’s the issue for me. I’m not giving Tsu permission to take my stuff and do whatever the hell they want with it, which is what paragraph 2 is saying. Paragraph 3 is null and void because of what 2 says.

    • For anyone who’s curious about that stuff in the T&Cs in Tsu:

      “You hereby grant to the Company a non-exclusive, fully paid, perpetual, irrevocable, transferable, sub-licensable, worldwide license to use, to display on the Service, make available to the public, adapt, sub-license, make commercial use, process, compile, translate, sell, lend, rent, reverse engineer, combine with or incorporate into other content, modify and create derivative works on Tsū, and in other communication and information networks, platforms, applications and services the Content that you post on or through the Service, subject to the Service’s Privacy Policy.”

      This sounds to me like it covers what they need in order to run the service.

      -Non-exclusive – so you can post the same content elsewhere

      -fully paid – you can’t charge them money later for the permissions, and I think they’re looking to avoid any possible shenanigans with free licenses like Creative Commons

      -perpetual + irrevocable – the license lasts forever and can’t be revoked, so if you leave the service, they’re not left with having to create giant holes in the existing network by scrubbing your content/comments, and they’re not open to legal liability if something goes wrong and they don’t get everything (so this is also cover-your-ass behaviour as well as making it easier for them to operate)

      -sub-licensable – so they can put your content on stuff like a mobile app or similar without asking for your permission again

      -worldwide – so they don’t have to do geofencing, which is a complete pain in the tits and leaves them open to legal action (again) if users work out a way to get around it

      -use, display on the Service, make available to the public – obvious

      -adapt, sub-license – probably mobile app stuff again. Also makes it easier for them to use sub-contractors. Possibly also essential if they’re not running their own servers – a sub-license means they can give permission to, say, Rackspace, to copy users’ content around in the normal course of server operations.

      -make commercial use – duh, they’re putting ads on this

      -process, compile, translate – covers the tech-related stuff they’ll have to do to store/sort/arrange your stuff, otherwise they’d only be able to store or display it in the form in which you provide it, and believe me, any tech faced with that kind of insanity will immediately quit and start drinking heavily

      -sell, lend, rent – more CYA terms because they’re a commercial operation

      -reverse engineer, combine with or incorporate into other content, modify and create derivative works on Tsū – covers things like aggregate posts, sending email notifications, creating snippets or previews of the content. Fun fact – lots of the tech things we do to make content more accessible are actually derivative works.

      -in other communication and information networks, platforms, applications and services – covers a broad range of things in case they expand in the future, also probably covers mobile apps.

      So half of this sounds like CYA language written by a lawyer, and the other half sounds like stuff the lawyer recommended in order to get through their day-to-day operation of the service without getting randomly sued.

      Basically all this can be 100% valid while Paragraph 3 still applies.

      • …sub-license, make commercial use…

        To me, this sounds as though I could publish a short story on my Tsu page, and then they could turn it into an ebook and sell it and pocket all the money from it without compensating me. Or they could sub-license it to another party who would make the ebook and split profits with Tsu according to the contract between Tsu and the party, again without any money coming to me.

        Just sayin’.

  25. Actually, I’d gladly pay, say, $10 a month if FB would actually show everything I post on my author page to EVERYONE who has liked it! I’d consider that a fairly reasonable advertising expense. Not that I’ve heard they plan to do that…

  26. What is your source for this information?

  27. What is your source for this information – specifically regarding authors being charged?

  28. Neither this article nor Edie Melson’s original article site any sources or link to any background information. It would be easy to get worked up about this, but it sounds like unsubstantiated rumor at this point.

  29. Gary is right. I was wondering where the source of this information is. I looked at the new proposed changes in Facebook’s TOS and I didn’t see anything about book releases, book launches, or giveaways. They did have rules about third party advertising, but that’s always been the case and I’ve never been reprimanded for mentioning my book has come out on Amazon or another retailer. For now, I’m going to wait and see what happens, but I’m set up on other social networks should I have to go dark on Facebook.

  30. I have not been able to find any specifics on this from Facebook as to how they will monitor this? Where did you get your specifics as to what constitutes advertising?

  31. I would be interested in sources too.

    I have read many articles written about the changes and the best one stated that at this point Facebook more than likely has no idea how they will monitor this. I understand their reasons for this and am sure they are going to go after the big guns first, major companies like Nike, Target, etc.

    The social media specialist I read suggested take a wait and see what happens attitude before become alarmed.

  32. For those who are concerned about Google Blogger and other sites doing this, feel free to check out the Erotic Authors Guild. If this is your genre, we offer blog hosting to our authors with membership.

  33. I believe the article that was originally cited in Edie Melson’s post was https://www.facebook.com/business/news/update-to-facebook-news-feed

    I suggest you read it. Edie Melson is not representing that article properly. No where do they say that they will start charging for business pages. They actually state that pages are free.

    I’ve searched and I can’t find any source from Facebook that states that FB will start charging for business pages. I only find a couple of blogs that are repeating what Edie has said. If you can find a FB source, please forward it to me. I’d really appreciate it!


  34. I certainly won’t be able to afford this. If they charge me, I’ll have to leave.

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