From Digital Book World:
Simon & Schuster rolls out a new imprint designed to “offer authors an expanded suite of profile-building, ancillary services that extend beyond the boundaries of traditional publishing,” according to a statement released today.
The imprint, called North Star Way, will focus on wellness and self-improvement nonfiction, delivered in a variety of multimedia formats in addition to print and ebooks, from apps and podcasts to online video.
Headed up by VP and Publisher Michele Martin, North Star Way will initially launch with four titles. Adam Rothberg, SVP of Corporate Communications at Simon & Schuster, explains that “the focus is to do a lot of things with a smaller group of authors and titles,” as opposed to publishing in high volumes.
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The move shows Simon & Schuster doubling down on forms of multimedia that books now compete with in an increasingly mobile-driven landscape. Earlier this month, Simon & Schuster announced a series of paid online video courses called SimonSays, featuring tutorials led by some of the publisher’s best-known authors. The new imprint appears to take that approach one step further, positioning such multimedia as a regular part of authors’ content offerings, not just marketing material surrounding their books.
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Rothberg confirms that contracts for North Star Way authors will account for the “new services and activities being offered, along with the traditional book publishing language about advances, royalties, rights, territories, etc.” but declined to offer specifics.
Link to the rest at Digital Book World and thanks to HN for the tip.
For some reason, PG immediately thought of Author Solutions.