From Marketing for Writers:
2. Brand Your Name – Joanna Penn
One ingredient that paved the way for Joanna Penn’s success is changing her pen name to J.F. Penn for thrillers and other genres ruled by men. Using a man’s name for stirring books swept away misgivings she received as a woman sketching brutally depicted plots because initials are unbiased.
Since men tend to get better reviews, more lady authors are changing their pen names to get the same view. One famed example is James Chartrand ofCopyblogger and Men With Pens, who recently came out as a woman and revealed how writing as a man reshaped her business. In Joanna’s article about name branding, she explained, “I don’t want any consideration of my gender to come up when someone reads my books. I want them to have a great fun read and escape the world for a time.”
. . . .
7. Get Creative in Social Media Posts – Shelley Hitz
Instead of blasting point-blank sales pitches, Shelly Hitz encourages you to explore the avenues of the social media marketing game and get creative with your posts. Watch out for the ones that draw the most likes and comments. If you’ll look closely, such posts garner attention through depth of engagement.
So how can you get creative with your posts? Here’s what Shelly Hitz did:
- Ask an engaging questions. You could share a little about your upcoming book and ask their opinion.
- You could also ask for feedback on book covers.
- Post about a sale, a giveaway or an informative blog post you have written.
- Share a snippet from one of your reviews instead of tooting your own horn.
- Share a snippet or the first chapter of your book.
- Share about a significant milestone in your career as an author.
Link to the rest at Marketing for Writers and thanks to HN for the tip.