From The Bookseller:
Amazon UK has launched Prime Now in London, which will allow customers in the capital to receive purchases within one hour of ordering them.
Only Amazon Prime members are eligible for the service, in a further move to encourage customers to sign up to the £79-a-year membership.
Prime members will have to download the Prime Now mobile app for one-hour delivery, which can be used on over 10,000 items from Amazon.co.uk. Customers will have to pay £6.99 for the less-than 60-minute service, but can also elect a free two-hour delivery slot, running from 8am until midnight, seven days a week.
. . . .
Amazon said the one-hour delivery service is powered by its “growing network of fulfillment centres that utilize high-end technology to speed up order delivery times” and for now will be fulfilled by Amazon Logistics’ delivery station in East London. Among the orders Amazon suggested customers might need within an hour are “daily essentials such as coffee, batteries and nappies, as well as other popular items like games consoles, toys and sports equipment,” which will be delivered “right to their door in an hour or less.”
. . . .
While the company will not reveal exactly how many Prime members it has in the UK, it has said it is in the “millions”. Worldwide, the membership [grew] 53% last year, with “tens of millions” of members.
Link to the rest at The Bookseller