Kobo, ABA Renew Partnership For Another Year Even Though Indie Booksellers aren’t Selling Many eBooks
From The Digital Reader:
If you were surprised in late May when Kobo revived its defunct affiliate partnership with US indie booksellers then this next piece of news will knock your socks off.
Late last month the American Bookseller Association announced that its contract with Kobo was being extended for another year. Originally signed in 2012, that contract was set to last three years and included an automatic one year renewal clause, which has now gone into effect.
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According to the ABA’s Indiebound website, around 500 booksellers in the US (out of 1,700 or so ABA members) take part in the Kobo affiliate deal. It’s not known just how many ebooks they’re selling, but if a recent report in the Denver Post is any sign then this deal is not having much of an impact on the ebook market:
Eight years after Amazon released the first Kindle, surviving independent bookstores are now selling e-books — and finding that no one really wants the ones they’re offering.
“It’s not even a drop in the bucket really,” said Arsen Kashkashian, inventory manager at Boulder Bookstore. “Our sales are up for the year and they’re coming from physical books.”
Boulder Bookstore sells e-books through Kobo and was previously part of a Google eBook deal. But Kashkashian said neither deal was “any good.” He estimates the store has about 10 customers who regularly purchase e-books, with a few other occasional downloads.
“I don’t have exact numbers but let’s say we make $10 off each hardback copy of (Harper Lee’s “Go Set a Watchman”). E-books make 50 cents,” he said.
Link to the rest at The Digital Reader and thanks to Michael for the tip.