From book designer Joel Friedlander:
As I said a number of years ago, as publishers “we want our books to be as easy to read as possible while communicating the author’s intent. Style and fashion also play their part in many book designs, particularly in popular niches. The accumulated expectations of 500 years of book readers also come into play. Books are pretty conventional objects, after all.
“Some fonts really lend themselves to book design while others, which look good in a brochure or on a business card or billboard, make odd, unreadable books. Any idiosyncrasy in the type design will be magnified by the repetition of typesetting 75,000 or 100,000 words in thousands of lines on hundreds of pages.
“So the choice of your basic typeface looms large when you sit down to design your book.”
In that article I selected five typefaces that are favorites of mine, and that post has been one of the most popular here ever since.
Now, having spent the last couple of years designing with free fonts to create the book templates at BookDesignTemplates.com, I’ve developed a whole new list. This time, all the fonts are free and licensed for you to use freely, too.
Link to the rest at The Book Designer and thanks to Deb for the tip.