Since it recently acquired the rights to Degrassi: Next Class, Fuller House, and Smosh: The Movie, Netflix has been making it clear that it wants to be hip for both teens and tweens. Amazon, on the other hand, seems to be more interested in courting full grown adults.
During a recent interview for Amazon Prime’s upcoming drama Hand of God(which lands on the streaming service on Friday, September 4), actor Garret Dillahunt dropped some juicy information about Amazon’s target demographic. When we asked Dillahunt, who has worked on everything from HBO‘s Deadwood to Fox’s Raising Hope to Academy Award winner 12 Years A Slave, how working for a streaming service is different from traditional television, he said this:
‘But what I love about the format is, you know, we don’t have advertisers that we have to please. We’re selling Prime memberships. You know, I’ve had people pitch shows to Amazon and they said ‘That’s great. Can you age it up a bit?’ Because kids aren’t the ones buying Prime memberships. How often do you hear that in a meeting? You want to make a show about adults?!?! You don’t want vampires? It’s interesting.
When you look at Dillahunt’s assertions logically, there seems to be a ring of truth. Traditional television makes the lion’s share of its income from selling advertising (that and cable carriage fees). Since Amazon doesn’t have ads, it can give its show runners a bit more leeway when it comes to content. But Amazon still has to make money off of its shows. How does Amazon Studios make money? By enticing people to buy Amazon Prime memberships. And who can afford to pay $99 up front in one easy payment? Hint: not teenagers.
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Each platform is seeking to define itself in a way that will appeal to certain viewers. With its eye on prestigious shows like Transparent and Downton Abbey, and quality programming for young children, Amazon is asserting that it wants to be the go-to streaming platform for full-grown adults.
Link to the rest at Decider