Home » Ebook Subscriptions, Non-US » Bonnier is Working on its Own eBook Subscription Service

Bonnier is Working on its Own eBook Subscription Service

8 October 2015

From The Digital Reader:

With Oyster walking away and Scribd scaling back, it would be easy to assume that the future of streaming ebook services is Kindle Unlimited, but Bonnier would disagree.

This publishing conglomerate has just started developing a subscription ebook and audiobook service in its native Sweden.

Bookbeat is not yet open to the public and is in fact still recruiting staff, so there’s not much to say at this time, but I can report that the website is describing it as a flat rate service like Scribd or KU which will let users read as much as they want. The site is promising audiobooks and ebooks, including both backlist and the latest titles.

. . . .

When it does go live, Bookbeat will be competing with Bookmate (out of Russia), Mofibo (out of Denmark), and Fabula (out of Latvia). Two of the three already offer service in Sweden. That would give them the advantage – if not for the fact that Bonnier is backing Bookbeat as a “strategic investment”.

This is one of the major publishers in Sweden, and it will be making its titles available to Bookbeat. That will give the service an advantage.

Link to the rest at The Digital Reader and thanks to Jan for the tip.

Ebook Subscriptions, Non-US

6 Comments to “Bonnier is Working on its Own eBook Subscription Service”

  1. We just had this:
    http://www.thepassivevoice.com/10/2015/swedish-bookselling-stabilizes-as-amazon-stays-away/
    and now Bonnier thinks it can play KU games without all the back-end Amazon brings to the table?

    Of course right now it’s more ‘talk’ than ‘do’ as they’re still recruiting staff. (And it should be interesting to see how much — or if — the writers get paid.)

    We’ll have to put a place marker for them and check to see if anything ever happened in six months or so …

    (or is it all a gimmick to get Amazon to come to Sweden?)

    • Hoping Amazon will buy out the competition?

      All Amazon has to do is step back and do nothing. They will fail all on their own.

      I’m sure Amazon has plans to expand KU into other countries- they are using DATA to back up their decisions.

    • Sweden is an interesting case because the digitalization has begun without Amazon.

      It’s like watching an alternate timeline unfold. There it’s 2010 – but without the Kindle and KDP.

      And big publishing do the same crucial mistakes anyway…

  2. It doesn’t take that much infrastructure to run such a system. The biggest technical problem is getting devices to talk to you so that you can load the documents on them (and validate that they have been unloaded when they are ‘checked back in’)

    The biggest problem overall is going to be getting content. If you don’t have the draw of Amazon to get indies, and traditional publishers want full sale price for a read, you are going to have trouble. If you can survive for a bit, and manage to be profitable in the meantime, you will actually create a significant weapon against Amazon Exclusivity (which would be a very good thing), but the problem is how to get started.

    • It says Bonnier ” is one of the major publishers in Sweden, and it will be making its titles available to Bookbeat. That will give the service an advantage.”

      Though I’d wonder if they have enough books that people will want to pay for the service — and how much the writers’ share will be …

Sorry, the comment form is closed at this time.