You’ve bought a book, and you’ve fallen in love. Or, your best friend’s first novel is coming out. How do you make sure as many people hear about these books you love or these authors you care about? I have a feeling, completely unquantifiable and unprovable but borne out by my own experience, that the more times someone hears about or sees a book, the more likely they are at least to check it out and see if it’s something they would enjoy. So all of the things below matter! They may seem like tiny things, and many of them are, but cumulatively, they make a difference. Many of them take seconds and most of them cost nothing. But if you want to put in serious money, time, creativity and commitment, there are options for those, too.
. . . .
Buy the book. Buy it early. Buy it often.
That first week of sales matters immensely.
1. Pre-order the book.
2. When the online store prompts you to, share that pre-order on social media.
3. Buy the book for other people.
Read (or at least start reading) the book.
This is necessary for many of the other steps, and also so you can make eye contact with your friend. (That said, your friend would probably prefer you buy the book and not read it, rather than not buying it at all.)
4. Read the book in public places.
5. Read other books inside this book so that it always looks as if you’re reading the book even when you’re not.
6. Get your book club to read the book.
7. Invite the author to your book club discussion, then blog or tweet about the experience.
. . . .
Leave the book in strategic places.
Preferably with some kind of sticker or note indicating that it is there to be taken and read. If you want to join something official to help with this, bookcrossing.com is a good place to start.
39. Leave it on public transport.
40. Leave it in one of those airport bookstores where you can leave a book/take a book.
41. Leave it on a bench in the park, if it doesn’t rain much where you live.
42. Leave it in a Little Free Library.
43. Donate a copy to your local library.
44. Donate a copy to the local charity shop/Goodwill store.
45. Lend it to your friends.
Link to the rest at BookRiot