If there is one thing that Amazon’s founder and CEO Jeff Bezos is famous for, it’s his relentless commitment on long-term growth. Having ignored critics for years, Bezos’ willingness to sacrifice short-term profits for long-term success appears to be bearing fruit.
Not only has Amazon cemented its position as the no.1 online retailer in countless markets, it has also built an industry-leading cloud computing business and established itself as a serious contender in the growing media streaming landscape.
The company has achieved all that by constantly re-investing most of its profits. In the past twelve months, Amazon made a net profit of $596 million. In 2004, it made $588 million. The difference being: in 2015, Amazon generated $107 billion in revenue, which is more than 15 times the amount it had made in 2004.
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