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Barnes & Noble Stock Down on Holiday Sales Results

8 January 2016

From TheStreet:

Barnes & Noble stock is down by 0.68% to $8.77 in pre-market trading on Thursday, after the company reported its holiday sales results.

The New York City-based book and digital media retailer reported that comparable store sales rose by 1.6% during the nine-week period ending on January 2, which excludes NOOK product sales.

Including NOOK product sales, comparable store sales rose by 0.6% during the holiday period. NOOK sales dropped by 25.8% to $41.2 million.

. . . .

Retail sales at Barnes & Noble stores and the company’s website, BN.com, declined by 0.8% to $1.1 billion, due to lower online sales and store closures, the company added.

. . . .

The gross profit margin for BARNES & NOBLE INC is currently lower than what is desirable, coming in at 30.16%. It has decreased from the same quarter the previous year. Along with this, the net profit margin of -4.38% is significantly below that of the industry average.

Link to the rest at TheStreet

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10 Comments to “Barnes & Noble Stock Down on Holiday Sales Results”

  1. So Tony & Gaga didn’t help? Maybe they should have advertised the stuff on their shelves instead of pretending you’ll meet celebrities if you come to B&N.

    It makes me sad to see B&N limp along, closing stores. Where will the big pubs put their product? Serious question, that.

    • “Where will the big pubs put their product? Serious question, that.”

      And that there’s the whole problem. If the big publishers had stayed loyal to B&N and other B&M stores they wouldn’t be in this mess. But no, they had to go chase the online money with Amazon and the like — undermining any chance B&N had to be ‘worth going to’ in the eyes of the reading public.

      So B&N can blame trad-pub for betraying them …

      (yes, me making a funny, B&N has shot at their own feet lots of times … 😉 )

  2. “The New York City-based book and digital media retailer reported that comparable store sales rose by 1.6% during the nine-week period ending on January 2, which excludes NOOK product sales.

    Including NOOK product sales, comparable store sales rose by 0.6% during the holiday period. NOOK sales dropped by 25.8% to $41.2 million.”

    Always use the statistics that are the best for you. Ignore the ones that aren’t! 🙂

    • The net profit margin is the number that jumps out to me.
      It’s their burn rate and tells us how soon they’ll need outside cash.

      • Yeah, that seems like the bottom “bottom line”. If you are not making money, that is not a sustainable business in the long run.

  3. If I had a business line that tanked 25% from one year to the next, I’d be seriously considering getting out of that line entirely. No doubt the much smarter suits at B&N are having these convos as we speak.

    • I read somewhere that abandoning the Nook would upset some of their most loyal customers, or in other words avid readers who shop at B&N. If someone dumps their Nook and buys a Kindle, they may just get in the habit of shopping for other things at Amazon also, including paper books.

    • @ Deb

      “No doubt the much smarter suits at B&N are having these convos as we speak.”

      Actually, I think they’re discussing how to maximize their Golden Parachutes.

  4. I shoulda put a /sarcasm tag on that one. I’ve come to believe some of these overpaid suits are no smarter than you or I.

  5. Martin L. Shoemaker

    I’m no stock market expert, but isn’t the entire market down right now? Largely due to shaken confidence in the Chinese economy? Yes, B&N has plenty of problems of their own, but a down stock price isn’t out of the ordinary at this time.

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