From David Gaughran:
Penguin Random House announced the sale of Author Solutions on Tuesday, leading to headlines stating it has exited the self-publishing business and various commentators congratulating it for cleaning house. Unfortunately, neither of those things are true.
Four Penguin Random House-owned vanity presses will remain in operation – Partridge India, Partridge Singapore, Partridge Africa, and MeGustaEscribir – and will be run as Partner Imprints. You can read more about how Partner Imprints work here, but the short version is that Author Solutions will operate these four vanity presses on behalf of Penguin Random House, and PRH’s job will be to provide leads (aka newbie writers), lend its name and brand to the effort, and then sit back and collect its commissions.
This is precisely how Author Solutions operates Archway Publishing on behalf of Simon & Schuster, Westbow for HarperCollins, and Balboa Press for Hay House, among others. In short, Penguin Random House is still in the vanity business, it’s just flying under the radar – along with many more famous names in the industry.
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These troublesome little details were overlooked by the press who were keen to trumpet Penguin Random House’s move. Indeed, it has been quite revealing watching the reaction unfold.
When Penguin purchased Author Solutions in 2012 for $116m, virtually all the press had the same angle: Penguin was making a smart move into the fast-growing world of self-publishing. No mention was made of the controversial business practices of Author Solutions, or that the giant vanity press resembled a viable self-publishing platform much in the way a glass of hydrochloric acid is a recommended way to cleanse after the holidays.
Fast forward to 2016, and suddenly Author Solutions has become “controversial” and even “toxic” – and selling the company is being hailed as an even smarter move. But what happened in-between 2012 and 2016? What did Author Solutions do to become toxic or controversial? Why was purchasing the company seen as smart in 2012, but getting rid of it was seen as even smarter in 2016?
Readers of this blog will be fully aware, but readers elsewhere will have no idea whatsoever because the press refused to cover the story. Indeed, in most publications, the only stories they ran on Author Solutions in the last four years were the purchase and the sale – no mention whatsoever of its awful business practices, the widespread protests from the author community, even the class actions.
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One line being pushed by publishing professionals is that Random House somehow accidentally inherited Author Solutions in the Penguin merger. I can picture CEO Markus Dohle pinching his nose as he made the head of Author Solutions part of his global executive team – obviously under some kind of duress.
More seriously, it’s patently ridiculous to make this claim. Penguin Random House happily continued the aggressive international expansion of Author Solutions commenced by Penguin – even to the point of opening a vanity press right in the offices of Random House Spain and pimping out its editors to sell 4,000 Euro evaluation reports.
Let’s also not forget what then-Penguin CEO John Makinson said when purchasing the company in 2012. “We spent time getting to know the people at Author Solutions and their sophisticated operation,” Makinson said. “They have skills that can help us at Penguin.”
His current job? Chairman of Penguin Random House.
Link to the rest at Let’s Get Digital
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PG says David’s persistent and ongoing investigation into Author Solutions’ various and sundry swindles of the unwary is a great service to authors everywhere.
PG commented when Penguin acquired Author Solutions, the acquisition was a clear signal of how Big Publishing really regards authors.