From Chris McMullen:
I love Amazon. As a customer, as a reader, as an author.
Yet, I see ways that Amazon could be even better.
Although I use Amazon frequently as both a reader and author, most of this post is from the publishing perspective.
. . . .
Does Amazon Care?
Yes. I know this because I and other authors have made several suggestions in the past, and Amazon has already made significant improvements.
- KDP authors now have access to pre-orders.
- KDP reports have improved significantly.
- For weeks toward the end of 2015, Amazon had a large banner advertisement on their homepage announcing Countdown Deals.
- The Kindle Textbook Creator now supports hyperlinks.
- KDP authors can now send emails through Amazon to their Amazon followers when they publish a new Kindle e-book.
I could go on. And on.
. . . .
Mediate Publishing Services (Cover Design, Editing, Formatting)
First of all, did you know that Amazon now offers services like painting your house, cleaning your home, mounting your television, mowing your lawn, fixing your computer, and much more? Amazon connects local top-rated professionals to customers in select cities. Customers pay Amazon, and Amazon offers a Happiness Guarantee.
150,000 books were published on Amazon in the last 30 days. That’s a rate of 1.8 million books per year. Very many of those books were self-published through KDP or CreateSpace.
Just imagine how many authors are interested in:
- cover design
- book promotion
And much more. We’re talking millions of dollars in author/publisher expenses.
Where do authors and publishers go for these services now? They go off Amazon.
One of Amazon’s big marketing rules is don’t drive traffic off Amazon hoping to drive it back onto Amazon later. Amazon wants to keep people on Amazon as much as possible. Kindle Unlimited and Amazon Prime keep customers at Amazon. Discussion forums keep readers and authors engaged on Amazon.
But many authors/publishers are leaving Amazon to find publishing services.
Authors can get limited services from CreateSpace, but it’s fairly expensive, it lacks interaction with the actual designer, and the file format of the result usually isn’t portable.
Amazon has a golden opportunity to implement something like the new Amazon Services, but for self-publishers, only it would be online and worldwide (not local, like painters and yard crews). Amazon would connect authors/publishers with cover designers, formatters, editors, translators, book promotion services, etc.
Link to the rest at Chris McMullen and thanks to Craig for the tip.
Here’s a link to Amazon Services if you haven’t seen it before.