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Industry leaders make their 2016 predictions

11 January 2016

From The Bookseller:

More of the high street bookshops revival, continued popularity for the vloggers, strength in children’s and audio, and a renewed emphasis on diversity in the publishing workforce, are among the predictions for 2016 from the trade’s leading figures.

In The Bookseller’s annual round-up of industry predictions, Penguin Random House UK c.e.o. Tom Weldon [pictured] thinks: “One of the biggest challenges in 2016 will be e-book pricing: how do we maintain the value perception of our quality content and maximise revenues across all formats for both authors and publishers?” Meanwhile for Tim Hely Hutchinson, c.e.o. of Hachette UK, “we must have the imagination to see that our future goes beyond a print up/e-book down analysis. The real job ahead of all of us is to ensure that we compete with all forms of digital media.”

At HarperCollins, UK c.e.o. Charlie Redmayne thinks: “We should expect business models and publishing mind-sets to further adapt and change in 2016. Amazon’s growth into new business models such as Kindle Unlimited will continue apace and it will push even harder to put its publishing and new businesses front and centre, often to the exclusion of traditional publishers’ books.”

. . . .

Penguin Random House Children’s m.d. Francesca Dow says there is “plenty of entrepreneurial opportunity for publishers in the market. The competition to capture the attention of kids on their smartphones has never been more intense; and YouTube and other online direct to consumer content is probably here to stay.”

Pan Macmillan m.d. Anthony Forbes Watson predicts that publishers will start to target the “empty midnight hours” as their next sales opportunity, while Profile m.d. Andrew Franklin opines: “I predict that the last adult colouring book will be sold on February 29th 2016. On 1st March mountains of unsold colouring books will be returned from bookshops and wholesalers all over the country for pulping.”

Link to the rest at The Bookseller

Big Publishing, Non-US

14 Comments to “Industry leaders make their 2016 predictions”

  1. “Industry leaders”???

    Bwahahaha…

    Translation: “Self-Serving Trad Pub Vested Interests”

  2. It’s a brave new world for them, perhaps they’d be safer on Mars. (And I know just what they should be full of when they get there!)

    https://www.youtube.com/embed/9WoM2bHfr48

    Saw it on another site under the heading ‘Mars Landing’, but it may be good for trad-pub as well …

    ETA SFW, not safe to be eating/drinking while viewing!

  3. Wow. Someone REALLY doesn’t like the coloring book trend. Not cultural enough?

    • @ Suzan

      It’s not the adult coloring books. It’s the bozos who simply cannot color within the lines! 🙂

    • But, but…

      My aged mother has just recently discovered adult colouring books. She got one for Christmas that she’s really chuffed about. Is Anthony Forbes Watson predicting my mother will be dead by February 29th, 2016?

      (If she does die before then, do I have a case against AFW for suspicious foreknowledge of tragic events?)

    • The disdain for the customer underlying this whole piece is dumb dumb dumb.

      • I agree Joseph. Disdain is the exact word. I wonder if ‘they’ forget they are living off trends whether they like them or not, and insulting their buyers of whatever trends, and in public, seems poorest of poor business ‘model’. And without common sense for the hands that feed them.

        Re coloring books. I was amazed to realize a couple weeks ago, they are EVERYWHERE sort of like an outbreak, at walmart, at the hardware store, at the truck stop. I mean, everywhere.

        I dont want to color. I hated coloring. lol. It felt like punishment. However, I can sure see that for many, it is relaxing and the colored pencils are way different in chroma than old crayons and far more precise. I see many an artist has converted their ink drawings or paintings to sv vector and repurposed their artwork into coloring books. Seems ok to do. And a smart move given the trend.

        But also, back in the late 60s and 70s coloring books of hexagrams and quadradoxes [is that a word?} and kaleidescopic images and fractals were the IN thing. For adults. and also had, as some too do today, a kind of mystical, therapeutic, calming sales slant to them. Coloring books for adults: not a new. It’s an old made new again.

  4. My kids claim their handwriting is pathetic because I did NOT make them color enough as children (we homeschooled, had better things to do with our time – coloring is used in schools to keep fast kids busy).

    Maybe it’s fixable as adults? But they won’t even try.

    Pathetic. Truly tiny, illegible. They type well.

  5. Randy Penguin writes: “how do we maintain the value perception of our quality content…”

    This reminds me of the nationwide housecleaning service in the US who taught their hands-on housekeepers not to actually clean, but how to make it “look and smell clean.”

    • Oh no this must have been what they were trying at my mother’s house.

      It smelled great. Sure. But if you walk across a room in white socks you get grey socks. You can feel the dirt if you wipe your hand on the wall.

      Not clean!

  6. TL;DR: PRINT IS ALIVE! IT’S ALIVE! Except coloring books. Coloring books are stupid.

    The ebook, however, is dead. Dead as dead can be. Nobody wants to read ebooks. Did I mention dead?

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