From The Bookseller:
W H Smith has opened the first stores of a new-concept bookshop line in airport terminals, targeting more affluent buyers.
TheBookshop by W H Smith opened in Heathrow Terminal 5 before Christmas; another recently opened in Edinburgh Airport. Surrounded by high-end luxury stores in Terminal 5, the company’s new shop features a “luxury book” section selling expensive coffee-table books, as well as a gift book section.
. . . .
“Bringing six of the writers from our current selection to a such a vibrant environment as Heathrow was really exciting. Our objective was to get the writers one step closer to prospective readers by holding an event that celebrates and shares the very best of new writing in a fun and interactive way for both the writers and the travelling public.”
Link to the rest at The Bookseller